What is email marketing?
Email marketing is simply a method of delivering marketing messages to a list of contacts via email. Businesses will often send out updates, vouchers, sales or offers to a wide range of contacts in the hope they will return to a website or perform a desired call to action. It’s an essential part of your online marketing mix. Email is a great way to keep your customers informed, giving reasons to interact with your brand on a regular basis.
There are two parts to a successful email marketing campaign. The first is designing and developing a unique, effective email template. The second is creating, or acquiring, a substantial list of contacts to email. It is possible to purchase bulk email addresses from third parties, but this can be poorly targeted and will have a low response rate. The better method is to build up a list of contacts through marketing activity, incentives and customer care, then analysing the success of each email and making changes for future campaigns.
Why do I need email marketing?
There is a huge variety of media channels to contact customers through, but with the decline in anonymity online, sending something direct to an email address can have a much more personal effect. By analysing response data from email campaigns, it is possible to create bespoke messages to different groups of contacts with a call to action that can produce the maximum possible return.
Email marketing provides a low cost, responsive way to keep in touch with your customers and potential customers alike.
How can pixel8 help me with my email marketing?
At pixel8 we have a history of successful email marketing campaigns, from design and development to distribution. We can design emails that won’t just get deleted by the recipient, but will instead encourage engagement and activity.
We can also advise on how to avoid some of the main risks of email marketing, such as the right frequency to avoid being branded a 'spammer' or alienating readers. We are also very aware of some of the technical delivery issues that can aris. And we are very aware of different international laws regarding email marketing.
To support this, we have an award winning email marketing system. Giving real time response data, you can view statistics, helping you understand how effective the campaign is and what your customers are really interested in. We can also give you all the tools you need to update your own marketing campaigns, upload new lists and distribute in one click.
We also offer a variety of other online marketing services including: