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Sep 18, 2012
The new guiding principles we allocated to Hotel Indigo are ‘vibrant, inviting and local’ and although we understood that these are abstract concepts, we knew that they had to be brought to life through the photography.
Sep 12, 2012
As part of the brand refresh we supplied all of the Crowne Plaza hotels worldwide with new on-brand images for every piece of in house branding collateral. When you consider what this actually involves in a worldwide context, this was no mean feat. We supplied imagery for the menus, door hangers, sales kit folders, advertising posters, coupons, notepads, flip charts, drinks menus, business cards, every piece of company stationery, internet instructions, checkout folders – and more.
Sep 11, 2012
In creating the Crowne Plaza brand guidelines, we provided a framework to assist all employees when talking about, or on behalf of Crowne Plaza.

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