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Oct 01, 2012
Once the overarching brand had been refreshed, we set about recreating every piece of in-hotel marketing collateral. Because the brand is all about the local area, it was imperative to give hotels the opportunity to express the strengths of their immediate vicinity.
Sep 28, 2012
Sportcity in east Manchester is the largest concentration of sporting venues in Europe. It's home to Manchester City Football Club, Manchester Velodrome, the National Squash Centre, the 6,500 seat Manchester Regional Arena, English Institute of Sport, the Tennis Centre as well as a state-of-the-art gymnasium. It's a genuinely world-class sporting location. The sporty Pixel's (and there are a few of us!) were chomping at the bit to get involved with such a brilliant resource that is open to the community, alongside elite, world-class athletes.
Sep 28, 2012
Not all organisations require marketing collateral, but most do in one way or another. MSLT is a company with multiple sites that has an obligation to reach out to all members of the community. Something we wholeheartedly agree with and really wanted to get involved in.
Sep 28, 2012
Before our involvement with MSLT there was no requirement for the staff in each centre to wear a particular uniform. We understood the requirements of each group of employees that were to wear a uniform. We had to understand the day-to-day activities of maintenance workers, receptionists, personal trainers and lifeguards. We then decided on the garments needed for each worker and set about sourcing items according to the approved budget. Shopping? Lovely!
Sep 28, 2012
We were initially approached by MSLT to create a fresh, dynamic corporate identity, deliver a new website with incorporating a completely new style and supple a bespoke ongoing e-marketing campaign solution. Our first step was to work alongside MSLT to confirm their aspirations and requirements, to define where they wanted their brand to sit and to whom it was to appeal.
Sep 26, 2012
The Hotel Indigo brand guidelines were created from scratch. Of course they needed to be concise, clear and enable the consistent execution of collateral internationally, without creating brand confusion.
Sep 25, 2012
Challenged with refreshing the brand whilst ensuring that the logo was instantly recognisable as Crowne Plaza, we immediately got to work on the logo. Retaining the iconic parts was essential; the three waves, synonymous with Crowne Plaza around the world, had to stay.
Sep 25, 2012
Our brief was to provide minimal disruption to the logo. Our friends at Hotel Indigo were clear in that they wanted a logo refresh, as opposed to an entirely new logo. We took the logo the original logo, we simplified the curves and managed the space in between each character, ensuring increased legibilty with a much more smooth and clear appearance at even the most minimal web size requirement.
Sep 25, 2012
One element of our branding project with MSLT has been the design and print of signs. Large and small, indoor and outdoor, we’ve provided the full spectrum (with some Pixel8 specials thrown in).
Sep 25, 2012
For the new MSLT brand it was essential that brand guidelines were put in place quickly, ensuring that anyone coming into contact with the brand would immediately create consistency by complying with a set of guidelines that clearly laid out.

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