First stop when launching the RRG social media accounts was to develop brand guidelines for each manufacturer group of dealerships in the group. These took into account the group brand and the individual manufacturers, so that anyone creating content had clear social media parameters to work within. We then set up individual pages for each dealership, including design and development of bespoke applications for each dealership sharing the key information.
What did we do?We set up, designed and populated the appropriate online presences for the BMA Ambassador scheme, in keeping with the brand identity. It was important for us to lead the BMA in the best use for each channel and so Facebook is targeted primarily at Ambassadors and potential Ambassadors, but also members and potential members, with twitter more focused on the Ambassadors (both potential and existing).
The location of each Radisson Blu hotel is individual and utterly unique. This is clearly an element of the brand that is to be celebrated, but our challenge was to ensure that these idiosyncrasies are retained in each piece of marketing collateral beside consistent branding elements, no matter what the geographical location of the hotel. We provided Radisson Blu with our online brand implementation toolkit.
Radisson Hotels run online promotions across all of the hotels in the group throughout the year. They approached us having become aware of our experience and credibility working in the hotel sector in the USA.
When the guys at Warner approached us they were looking for a full marketing solution across six major shopping centres in the North West.
We looked closely at the situation at each centre and between us and the team at Warner we decided that each of the six individual websites needed a redesign and redevelopment. We kept the logo that pertained to each centre and redesigned the look and feel of the website around it.
The Hideaway at Windermere is an exclusive boutique hotel within one of Britain's most idyllic rural locations.
We’d already had the pleasure of working with the Hideaway to create their online presence, which incorporated some beautiful imagery and really reflected the style and ambience of their hotel. With our newly designed website live, they now needed some help to shout about it and make sure everyone knew about their luxurious retreat and their fabulous award winning food.
With all the brand elements now firmly established, we turned our attention to designing an developing the brand spanking new Accident Compensation’s website. The biggest challenge we faced was to design and build a website that suited the business and brand ethos and was simple to navigate through, but more importantly stood out from its many competitors.
As the brand’s primary online resource it was vital that the Woodhouse story was told throughout their website. By working closely with their web development team we designed a number of simple, stylish and user-friendly website design layouts that made for a much more visually appealing and enjoyable user experience. Having to deal with a complicated structure of products, brands and editorials meant we really needed to simplify the page layouts as much as possible, so to provide maximum exposure of the content and the products on offer.
Tasked with designing, writing, sourcing brand imagery and creating quirky graphic icons for the brand’s email marketing programme, our guy's used this as the perfect springboard to represent everything that would be the new Woodhouse brand.
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