Brand Guide Design and Development by the Pixel8 Branding Agency

Pixel8 develops and designs corporate brand guides and online brand guides as part of our corporate branding services.

Producing a brand guide is a way of ensuring that the brand is always represented in its best light across all forms of marketing collateral. How an organisation represents itself to the outside world determines the strength of the brand so continuity is imperative.

In an increasingly competitive marketplace, a brand is the key differentiator that sets you apart from the competition. The brand underlines the strength of offer, communicating your point of difference.

A brand guide can be both prescriptive and emotional. From the specifics of the logo design usage to the tone of voice used though communications and the brand values.

The brand guide also sets out how collateral should be designed, ensuring that every detail is ‘on-brand’. A brand should be immediately recognisable where-ever it is seen and communicated. It is vital to ensure that, not only is the logo being used in its correct form, but that everything around the logo – use of colour, tone of voice etc. is consistent.

Remember that for a brand to be a true brand it must be greater than the some of its parts!

Producing Brand Guides

A brand guide often includes key elements such as:

Logo specifics – this is how the brand should be presented from a visual/design perspective, principally involving logo positioning and format
Collateral design – this includes the elements that the brand should be associated with -use of font, colour palettes, associated imagery etc.
Brand positioning – this includes what the brand stands for (its values), tone of voice, key messages

The brand guide might also be an opportunity to convey the history and evolution of the brand and organisation.

Representing the Brand Guide

Brand guides can be represented through print or online. Generally speaking, brand guides are printed and distributed as and when required. This can be expensive and soon becomes in need of updating (as new requirements surface) or obsolete as the brand is refreshed.

Producing the brand guide online enables access to be given to relevant parties worldwide. Pixel8’s content management systems enable clients to upload and update information quickly, easily and instantly. Clients can also contribute and comment on relevant details so that the brand guide is constantly evolving and improving.

Manchester United Merchandising used to distribute paper brand guides worldwide until Pixel8 developed their online brand guide. Remember that successful brands keep evolving, therefore presenting the guidelines online takes full advantage of this and ensures that the guide really is the brand bible!

The Branding Process

Of course, a brand guide cannot be produced until the brand concept has been established. The Pixel8 branding process starts with concept development, through to brand guide design and into production.

Pixel8 have in-depth experience developing brand guidelines and brand guides for global and local brands alike. We can manage the entire branding process for your company, from concept to completion and beyond!

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