search engine optimisation
Search Engine Optimisation (SEO) isn’t always the best understood component of integrated marketing. So here is pixel8’s take on it.
SEO is like real estate. If you live in a remote location and try to sell your house without an estate agent, you’re going to run into trouble. And it’s going to be even more difficult if your property isn’t located on a map, has no door number, and is missing a ‘for sale’ sign.
The truth is that no one is going to find your property - no matter how great it is.
SEO, like a lovely estate agent, brings customers directly to your doorstep. It can’t make them stay - that’s when content marketing works its magic - but it makes your business visible to potential buyers.
But you might be thinking: I already have a great website, why would I need SEO?
Right now, there are 1 billion websites on the internet. And a good chunk of them are competing for the attention of your customers.
With research showing that 75% of digital users never go past page one of Google’s search results, you need to have a website that ranks as highly as possible. A great SEO strategy does that - ensuring that your digital content gets noticed by the right audiences at the right time, so those audiences have the opportunity to become customers.
How can pixel8 help with SEO?
At pixel, our approach to SEO is holistic and no two strategies are the same. Incorporating a wide range of online and offline strategies, we are able to develop an SEO service that targets your customers - not someone else's.
Taking into a consideration a variety of factors, a typical pixel8 SEO campaign will include:
Technical web analysis
Web analytics analysis
Conversion rate optimisation (CRO) & analysis
Online relationship management
Backlink monitoring & management
That’s enough about us, though. Have a look on the right-hand side to read what our clients have to say about pixel8’s SEO services.