Logo Design and Branding Design for Serco by Pixel8

Logo Design & Branding

Serco - ‘Tighten Your Assets’ Student Membership Campaign

As part of the brief for the campaign, Serco wanted something that would insatantly catch
the eye.

The name came from the fact that students always have tight finances, but also reflects the fitness element of the campaign.

Graphic Design for Print

Serco - ‘Tighten Your Assests’ A3 Posters

We produced a number of posters for the campaign which were displayed in the Manchester University and Manchester Metropolitan University SU Bars, as well as the leisure centres.

Graphic Design for Print

Serco - ‘Tighten Your Assets’
Promotional Postcards

We created a series of postcards for the different locations of the gyms and leisure centres. These were distributed in the Students Union bars across the campuses.

Despite being a low-tech medium, postcards are a great promotional technique, offering strong response rates and wide market appeal.

Banner Graphic Design

Serco - ‘Tighten Your Assests’
Outdoor Banners

Outdoor banners are a great way of attracting peoples attention. We designed 4 banners for the leisure centres.

They are also weather resitant - which helps when you are in the UK.

Design for Print

Serco - ‘Tighten Your Assests’ Promotional Beer Mats

A great way of targeting students is by advertising somewhere you know it will be noticed and read. Where better to do this than in the pub!!

The beer mats were circulated in and around a number of watering holes at Manchester University and Manchester Metropolitan University, including the SU Bars.