What did we do?
Woodhouse was established in 1975 in Notting Hill to provide the supremely fashion-conscious gentleman with a carefully selected range of high-end fashion. The brand ethos worked brilliantly and Woodhouse became 'the' place for the sartorial man to shop. The shop carries on today, successfully doing what it has always done. We love this long history and achievement. What was once a brand that revolved around a single shop, has since become a serious contender in the world of online retail. Our task was to make the Woodhouse brand stand out in a crowded market place, whilst always remembering that the brand exists to also promote the brands that it sells. So, we delved deep into the Woodhouse heritage, understanding the positioning of the competition in order to create something different. We developed the idea of wood and authentic, natural materials combined with a range of classic fonts (a nod to the brand's history) and a contemporary, clean design.
We introduced a new colour palette and a fresh, fashionable image without appearing too high-end and exclusive. It was vital to avoid the alienation of customers. After all, Woodhouse (and now we come to think of it, pixel8) is all about inclusion, not exclusion. We created a loyalty programme that supports the brand's business ambitions and is also faithful to the new style and image. 'Dear Sir' is a scheme to encourage the return of the loyal Woodhouse customer. To that end, we began with a new and distinguished logo design to complement this new element of the existing brand.
What did we achieve?
We completed the initial brand refresh and development, which included the logo, fonts, colour palette, website and customer loyalty scheme. Job done, yet happily our relationship continues today. Our ongoing work with Woodhouse involves the conception, design and delivery of five different email campaigns per week. All of these relate to a season, trend or particular product and each is a considered response to different types of buying behaviour. In working together, we've refreshed a complete brand through multiple channels with class and style.
We've loved building and developing our relationship with Woodhouse. Not least because we're creative bods and suckers for fashion and we’re all now fully aware of the difference between the Air-Yeezy 2 and the Air Max 1 (which clearly is of the utmost importance!)