Sorrymate Web & Branding | Web Design | Pixel8
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What did we do? is a specialist motorbike insurance company, run by bikers, for bikers. If their customers have an accident on the road, they handle everything from bike repairs and replacement bikes through to managing personal injury claims.

They initially came to Pixel8 for a brand refresh and website update.  They were looking for that little bit extra, a dash of something special to encourage more customer engagement.

We love projects that allow us to come up with creative ways to provide our clients with solutions, and this was a great example. We went right back to basics and developed a new brand identity for Sorrymate which would help them establish a unique position in the marketplace.

What did we achieve?

We designed a new logo, which incorporated a motorcycle helmet icon into the word ‘sorry’. We also developed a red and black colour scheme which encapsulated the sexy and sporty side of the company and suited the subject matter perfectly. The resulting look and feel was applied to the company’s marketing collateral, artwork and stationery.

Next up, we got to work on the cracking new website. We applied the same new look and brand style, and developed a direct and hard hitting tone of voice, ensuring the ‘we’re bikers too’ message came through strongly in the copy. The ‘sorry mate I did'nt see you!' excuse that is so often heard by bikers after an accident, was incorporated into a series of graphics used throughout the website.

The imagery we selected for the website was intentionally emotive as we didn’t want to shy away from the reality of motorbike accidents.

We then came up with the idea, logo and strapline for Sorrymate’s ‘smidsy’ (sorry mate I didn’t see you) cards. These little ID cards are issued to all Sorrymate’s customers and are similar to donor cards. They carry vital information about their holder, so that in the event of an accident, the police can find out their identity, blood type, next of kin and more. 

On the roads, it’s the little things (like smidsy cards) that make the difference. In working on this project, we hope to have reminded someone to check their mirrors for bikers more often. We’re proud to have worked with Sorrymate and wish them and their customers a bright future, both on and off the road.

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