What did we do?
Salford Software specialise in identity management for businesses, as well as offering security, cloud, collaboration and infrastructure solutions. For those of us that aren’t fluent in IT-speak, that basically means they help businesses to manage and maintain their IT services, making sure they are available to the right people, in the right places and at the right times.
When Salford Software first approached Pixel8, they were looking for a brand refresh and further down the line they returned to us because they knew we could provide them with a lovely new website.
Initially the folks at Salford Software had been concentrating on developing great products and delivering outstanding customer service, and their success was testament to their hard work. They needed their branding to reflect all of the brilliant aspects of the company and to reflect the company as it really is - innovative, progressive, and leading in their field.
In short, the Salford Software brand was ready to benefit from a sprinkling of Pixel8 magic.
What did we achieve?
We took in the Salford Software brand, cared for it as if it were our own, and nurtured it back to full strength. We refreshed and modernised the logo, adopted a consistent font and simple layouts, and for good measure we designed some cracking eye-catching iconography. Several products were given their own identity - distinct and yet in keeping with the wider corporate brand.
The resulting brand image suited this approachable, customer-centred company down to the ground. With the brand fully revitalised, we took the old sales material in hand. A slick new PowerPoint presentation helped the sales force present to customers with confidence, as well as seamlessly bringing together the sub branding and main brand.
The website was next to receive the Pixel8 treatment. A full revamp ensured it was no longer taking a back seat - in fact, when it goes live it will be their all singing, all dancing shop front. The new design is everything Salford Software as a business is - professional, friendly and engaging.
What did the client say?
“We were delighted with the design work that Pixel8 did to develop the logo. The colour, fonts and graphics work really well for us in terms of brand consistency and customer perception.”