What did we do?
We love working with hotels and we’re specialists in the sector. Following our success with IHG (InterContinental Hotels Group) we were extremely happy to welcome on board another of the world’s leading global hotel brands. The Carlson Rezidor Hotel Group approached us to provide a helping hand with their Radisson Hotels & Resorts brand of which there are 419 hotels globally.
They approached us with two objectives; the first to create the artwork for all of their online marketing activity and the second to provide a piece of digital asset management software to guarantee brand consistency in the creation of every piece of their marketing collateral.
We set about creating stylish, fresh, on-brand collateral to serve all of their online marketing activities. We then created Brandit™.
Brandit™ allows designated Radisson personnel to upload their marketing collateral and personalise it locally (within brand guidelines). The collateral can then be stored and retrieved for personalisation by other employees worldwide. We’re all about providing straightforward consistency for our clients and Brandit™ is the jewel in our crown.
What did we achieve?
Firstly, we solved all of Radisson’s online marketing collateral issues by delivering banners, icons, social media imagery and animated flash banners for each of their individual marketing campaigns.
In the creation of Brandit™ we have, put very simply, provided Radisson with the only online marketing toolkit that any of their employees need. We uploaded Radisson artwork and locked down the specific elements that should never, ever be amended; things like the logo, fonts and colour palette which are the essential parts of the collateral that equate to Radisson’s identity. Editable fields were then allocated to this artwork enabling a Radisson employee to change such things as the location, special offer, menu or advertising campaign (to name just a few!).
The Radisson Hotel and Resorts Group now has their very own brand implementation toolkit, where artwork templates (that are stored in clearly defined categories) can be selected and personalised.