What did we do?
Metronet (UK) is the UK’s most advanced hybrid wired and wireless Internet Service Provider and when they came to ask us to pitch ideas for their most recent campaign, across all media, we were as excited as pigs in muck. We won the pitch, as we do, and we devised the ‘we work better, connected’ campaign that is being rolled out across the North West as we write.
We established the concept of two objects working beautifully together, each complementing the other, and brought it to life across every form of media. Buses, billboards, advertisements, direct mail, all marketing collateral; the entire cocktail of ingredients that form a memorable campaign that delivers tangible results. Metronet (UK) are renowned for their customer service and cutting edge solutions whilst operating in a tough market. We are helping them to succeed and continue to be the best in the business.
What did we achieve?
We achieved a clever, warm, informative campaign that completely represents and develops the Metronet (UK) brand. ‘We work better, connected’ is a campaign that has become part of the existing brand and embedded itself into the life of Metronet (UK).
Our campaign is to be rolled out across the North West, starting in Leeds, with a range of marketing activity that is appropriate for and targeted to the Leeds community specifically. It will extend to all cities and towns in the North West, each with a ‘local’ cherry on the cake, in the coming months. We are thrilled to be extending our utilities branding profile whist bringing to life and implementing this substantial campaign for a marvellous brand, right across the region.
We work better, connected.
Look out for it on a bus near you!