The Hideaway at Windermere
What did we do?
Nestled in the heart of Windermere, minutes away from Windermere Lake, sits the Hideaway Hotel - a retreat hidden away from the hustle and bustle. Richard and Lisa (a husband and wife team) left Virgin Atlantic to set up this boutique hotel. From the very first moments of a stay or visit, it’s clear that this hotel has something special to offer: individual rooms, characterful atmosphere and award-winning fine dining.
Our challenge was to create a web presence that enabled visitors to grasp the full extent of the Hideaway’s boutique experience.
Essentially, we were called upon to design a website showcasing the beauty of the hotel and location, which at the same time illustrates the service and facilities available. The main focal point of the website became imagery - the most appropriate and cost-effective way to show the true extent of the proposition. Richard and Lisa supplied us with some cracking photographs of the hotel, the facilities, the food and the surrounding area. We used these and coupled them with detailed information about the rooms, menu’s and special packages.
What did we achieve?
With respect to the surrounding hotels, we highlighted The Hideaway’s points of difference, designing and developing a website as beautiful, warm and inviting as The Hideaway itself.
Once complete, we turned our attention to increasing the prominence of the website by optimising search engine rankings and increasing exposure through social media and email marketing. The Hideaway wasn’t harnessing social media opportunities in any way at all. So we designed the Facebook homepage and created bespoke apps to increase their online presence and improve interaction with customers. We initiated their debut twitter presence, designing the page and managing all of the content.
We identified what sets The Hideaway apart from other hotels in the market and determined the niche search terms that are particularly appropriate to The Hideaway. Accordingly, we help the hotel to appear in the search results for these search terms. We’ve increased the non-branded search traffic by 350%. In the language of normal folk, this means that the Hideaway website appears at the top of the Google search pages when a potential customer uses any search term other than ‘The Hideaway’. Which of course people do if they’re just looking for a lovely hotel at Windermere.
Our relationship with The Hideaway illustrates our understanding of boutique hotels in the UK. We don’t just adore working with the multi-national chains, we love our stand-alones just as much.