Hempsons Email Marketing | Digital Marketing | Pixel8
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Hempsons

What did we do?

Hempsons are a long-established law firm specialising in services for the health and social care sector. They approached us regarding a website redesign and already had a strong idea of what they wanted. They knew that their previous content management system required an update and had decided to move the whole thing into Wordpress. Happily, we have bags of experience in designing for Wordpress, so we jumped on board to help.

The existing website was a considerable size, therefore the most complex job was the migration of all their content into Wordpress. While this was going on in the background, we set to work sprucing up the look and feel.

Hempsons already had a strong brand, as well as a comprehensive set of guidelines, so certain elements needed to remain the same. Within that framework, we improved the overall design of the site, added new imagery and incorporated a zesty green for extra stand-out.

With the website in the bag, we went on to create a number of email templates for the team to use for their external communications. We applied the same new look and feel to ensure consistency across all of their digital communications.

What did we achieve?

The result is a fresh, engaging website that portrays Hempsons as a modern, friendly and approachable law firm. A spritely new colour palette and eye catching imagery really set them apart from the competition.

The team are thrilled with their new Wordpress site, and keeping it up-to-date is now a much easier task for everyone involved. The effect of simplicity can never be underestimated or denied!

The email templates are regularly used to inform customers about news and developments in the sector, and recently we’ve implemented a new ‘traffic light’ system, which categorises the emails as red, amber or green according to the importance of the news article.

Hempsons verdict? A clean bill of health for their new website and e-communications. Next digital patient please.

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