Hempsons Email Marketing | Digital Marketing | Pixel8
Get in touch
Pixel8

You are here

Hempsons

What did we do?

Hempsons are a long-established law firm specialising in services for the health and social care sector. They approached us regarding a website redesign and already had a strong idea of what they wanted. They knew that their previous content management system required an update and had decided to move the whole thing into Wordpress. Happily, we have bags of experience in designing for Wordpress, so we jumped on board to help.

The existing website was a considerable size, therefore the most complex job was the migration of all their content into Wordpress. While this was going on in the background, we set to work sprucing up the look and feel.

Hempsons already had a strong brand, as well as a comprehensive set of guidelines, so certain elements needed to remain the same. Within that framework, we improved the overall design of the site, added new imagery and incorporated a zesty green for extra stand-out.

With the website in the bag, we went on to create a number of email templates for the team to use for their external communications. We applied the same new look and feel to ensure consistency across all of their digital communications.

What did we achieve?

The result is a fresh, engaging website that portrays Hempsons as a modern, friendly and approachable law firm. A spritely new colour palette and eye catching imagery really set them apart from the competition.

The team are thrilled with their new Wordpress site, and keeping it up-to-date is now a much easier task for everyone involved. The effect of simplicity can never be underestimated or denied!

The email templates are regularly used to inform customers about news and developments in the sector, and recently we’ve implemented a new ‘traffic light’ system, which categorises the emails as red, amber or green according to the importance of the news article.

Hempsons verdict? A clean bill of health for their new website and e-communications. Next digital patient please.

our blog...

How To Create An Ingenious Logo - The Novus Case Study
Case Studies
We adore a great logo simply because they do so much for a brand. They attract customers, help to tell a brand story, and they also allow...
Brand Consistency and Guidelines - Manchester United Soccer Schools Manual Case Study
Case Studies
We love a good bit of brand consistency at pixel8.And whether we use it to come up with clever little brand guidelines, or perhaps apply it...
Brand Guidelines - The Hotel Indigo Case Study
Case Studies
It’s a well-known fact that all pixels love a really good set of brand guidelines. Why is that, you ask? Well, it’s simple.Brand guidelines...
How To Refresh A Logo - A Crowne Plaza Case Study
Case Studies
We <3 logos - which is lucky, really, because logo creation is one of the central parts of creating any brilliant brand!Now we know...

get in touch...

If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.