Greater Manchester Fire & Rescue Service
What did we do?
Greater Manchester Fire and Rescue Service is the largest fire and rescue service outside London with over 2,500 members staff and 41 fire stations under their management and care. They cover a culturally diverse population of over 2.5 million people and are a genuine pillar of the community. An organisation that we can all be proud of.
GMFRS asked us for help with their brand, which is our favourite kind of request! We accepted, of course, and carried out a full review of their current output.
We researched their current collateral, their objectives and ambitions, and took full control of their brand. We established a complete brand style for implementation across all of their collateral, from brochures and posters to hoardings and specific regional campaigns. We have carefully selected appropriate fonts, a colour palette and design style. We have created an illustration style that has been used throughout the largest and most crucial in house publications. GMFRS have been provided with all the tools that they need to keep their brand consistent and easily recognisable as the vital community service that it is, in all in-house and external communications.
What did we achieve?
We have provided the fire service with the brand that they deserve; something that communicates effectively with the community that they serve in a professional, clear, consistent and approachable way. We have achieved a structured and organised approach to the creation of artwork that is managed seamlessly by our team.
The process is clear and uncomplicated, there is no confusion in our methods of working with GMFRS which is saving valuable time and money for the service that can be spent elsewhere. Our partnership is on-going, which is brilliant for us both, we are extremely proud to be working with an organisation that works tirelessly for the good of our community.
We have created four of the all important Bonfire Night safety and awareness campaigns that have been rolled out across the region and will make a real difference to the community. At Pixel8 we love this kind of work, where our creative endeavours affect the lives of the Mancunians in our communities.