What did we do?
Forbes Solicitors are a full service law firm with over 100 solicitors across nine UK offices. The firm employs solicitors that specialise in everything from divorce to personal injury, employment law to intellectual property - the whole spectrum.
They are a recommended firm in the Legal 500 and are holders of countless other accreditations.
Our relationship with Forbes began three years ago just as many operators in the legal sector began to realise the potential of search engine optimisation. There was a marked increase in the number of individuals conducting their legal research online, finding solicitors to help them with their case based on search engine results rather than traditional means. The search market had become incredibly competitive and it became very clear that if a company couldn’t be found in the search results, they would be missing out on a significant chunk of business.
What did we achieve?
Our SEO experts worked with Forbes’ marketing team to create a plan to help them dominate the local search market, one that is tailored to locations serviced by each of the firm's offices. We had to ensure that the website could be found, even though a great number of different legal services are used as search terms.
Put simply, we devised a strategy that would help Forbes get found by their potential clients in the most relevant, local areas.
Alongside the comprehensive SEO strategy, we also helped Forbes develop the idea of a standalone personal injury website to help serve victims of injury, whether accidental or at the hands of someone else. We identified the need to provide a comforting and reassuring resource to these victims and developed a brand for Accident-Compensation.co.uk which included web design, build and development. We also implemented a national SEO strategy to help victims from across the country.
All of our work has achieved a substantial increase in Forbes’ web traffic and helped them to retain their position as one of the top multi-disciplinary law firms in the North (and the country).