What did we do?
The Energy Solutions Group (ESG) are the UK’s leading provider of energy management products. Their goal is always to deliver cost savings to their clients by combining remote services and industry expertise. ESG understand that the right mix of products is key to their client’s energy efficiency, just as we here at Pixel8 understand that the right mix of products, executed effectively, is key to our client’s brand success. ESG even use similar methods of working together in close partnership with all of their clients to achieve their objectives. It was a match made in heaven!
We were invited to create a brand that reflects ESG’s presence and ambition and our first piece of work involved the creation of a revitalised logo. So, we provided a logo with individuality and a strong identity. However, as ESG act as an umbrella their logo also needed to complement all the others associated with it. We were then very happily asked to rebrand all of ESG’s products as ECO (Energy Control Operations) products. This meant a whole new logo and a fresh change in the colour palette for each individual product. Similar to our other clients ESG offer a range of products and services and each required differentiation. We helped to achieve this through the creation of all marketing collateral which included exhibition stands, sales folders, brochures and business stationary.
Next up was the design and development of a brand spanking new website with a full content management system. The new website purveys a relevant, contemporary image – exactly what the client needed.
What did we achieve?
ESG are a considerate bunch and they always want the people working with and beside them to be inspired. They commissioned us to design and produce signage for their ECO Centre; and we’re talking LOTS of signage. We designed and printed everything from wall partitions and artwork to imagery to hang from the ceiling and acrylic external banners. All of these delivered the brand right into the lap of each ESG employee, their mission statement is now unmissable.
The signs have created an inspiring work environment and has improved how the hub (nerve centre) of ESG is perceived by decision makers on client visits to the office. All of the elements of the brand now blend together and achieve brand consistency. The website, the product rebrand, all of the marketing collateral, the logo and right down to the artwork and imagery adorning the head office walls; the ESG brand is now supremely consistent.