What did we do?
Carter Corson are a firm of business psychologists, who help businesses to improve their performance through services such as recruitment support, coaching, mentoring and business analysis.
Initially, Carter Corson approached us to design and produce pop-up exhibition stands and a range of training and presentation materials. We produced multiple pieces of collateral for their training courses within the brand guidelines of the particular client that they were working with. These included folders, competency frameworks, posters, table touch cards and questionnaires.
Our work together was a success for everyone involved and we were pleased when the team there returned to us for the branding and development of a new online ‘hub’ for their business clients. The idea was to create an invaluable online resource, containing everything a business would ever need to know about business psychology.
The new hub needed a stand-alone brand, so we were tasked with developing some initial concepts and logo options. The brief asked for a brand that positioned the hub as the go-to place for business professionals – it needed to look modern, business-like, expert and friendly. We presented our ideas to the client and the leading concept was agreed and developed.
What did we achieve?
The presentation and training materials were more complex than we first thought, as they all needed to be dual-branded, incorporating the clients’ logos as well as the Carter Corson branding. We were able to come up with a design which allowed for both sets of branding to be included, without encroaching on the content of the materials.
The final brand concept we presented to Carter Corson met all the requirements of the brief – it has a contemporary and approachable look and feel, as well as having an element of authority. It was very well-received by the client and we’re excited about the next stage of the job, which will be to brand all of the products that will be available to customers via the online hub.
We’re looking forward to working with Carter Corson in the future, to bring the online hub and all their products to life!