Bargain Crazy Brand & Web | Integrated Marketing | Pixel8
Get in touch
Pixel8

You are here

Bargain Crazy

What did we do?

The team at Bargain Crazy approached us looking for a brand refresh. They had established their name, but required a whole new look and feel. Part of the Littlewoods umbrella, Bargain Crazy is the website that sells the surplus stock for the Shop Direct Group.

The premise of Bargain Crazy is that the customer will find big brands at little prices. They offer up to an 80% discount of the original catalogue price and sell everything from women’s fashion to menswear, childrenswear and homeware, all at clearance prices. Luckily, everyone here at Pixel8 absolutely loves a bargain!

What did we achieve?

Bargain Crazy is an exciting clearance brand.  The folks there wanted to know how, in an extremely competitive market place, do you set yourself apart from the crowd? 

We stripped the brand right back and created a clear and coherent proposition that shouts VALUE. To drive the message home, we created a new strapline (that also incorporates a nod to Littlewoods) ‘BIG BRANDS LITTLE PRICES’ and used the new logo icon (that we also designed) to house it. 

The logo was designed to be distinctive and instantly recognisable. The black, circular label with a subtle lime peel back was inspired by the stickers that are often placed on sale items to indicate a drop in price.

To ensure that Bargain Crazy is coherent we redesigned all of their email marketing templates so that the brand can be efficiently rolled out across all collateral. We redesigned the website, prescribing a totally new look. We selected new fonts, a new colour palette and tone of voice.

We achieved the required message, that the customer can acquire every item associated with Bargain Crazy at a low price.

We love working with fashion brands. We’re proud of our successful collaborations with Woodhouse, Virgin Ware, MUFC, Brown Bag and now Bargain Crazy to boot!

our blog...

Happy World Emoji Day from Pixel8! Discover the Pixels' favourite emojis...
social media
In the world of emojis, anything is possible. You can take on any form; from a hapless crying face to a monkey covering his eyes in utter...
Luke's First 2 Weeks At Pixel8
We're always looking to expand the Pixel8 team with epic talent, and we're lucky enough to have a brand new digital marketing executive...
How To Create An Ingenious Logo - The Novus Case Study
Case Studies
We adore a great logo simply because they do so much for a brand. They attract customers, help to tell a brand story, and they also allow...
Brand Consistency and Guidelines - Manchester United Soccer Schools Manual Case Study
Case Studies
We love a good bit of brand consistency at pixel8.And whether we use it to come up with clever little brand guidelines, or perhaps apply it...

get in touch...

If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.