What did we do?
Alaric are an innovative provider of state-of-the-art payment solutions. They license their payment software to banks, retailers and service providers on a global basis, and create their own range of quick to deploy SOA-oriented payment software products to each of these areas.
Alaric's products and expertise cover card fraud detection and prevention, ATM management, POS payments, internet, mobile and other payment channels.
Their product offer is complex and highly technical, and when they first approached us, their website wasn’t helping matters. It was text heavy, with confusing navigation, and it wasn’t clear where customers needed to go for further information.
What did we achieve?
Happily, we have tons of experience in helping to improve websites which have a lot of information to communicate. The key is to ensure the content is organised in a coherent way, and presented to the customer in a way that makes sense to them.
We were more than happy to take on the challenge, and started by sorting out the copy. We refined it and cut it down wherever possible, and made it much clearer to read. We improved the navigation, particularly on the products page, by introducing clear blocks of information which made it obvious where customers should go to find out more about each product type.
We improved the accessibility of the site, and then turned our attention to the look and feel. We kept the existing logo and colour scheme, which Alaric felt its customers knew and identified with. We added oodles of white space and refreshed the overall design of the site, keeping a keen eye on the details to ensure the site was cleaner, fresher and more engaging.
Finally, we added a brand new style of imagery, which gave the suggestion of speed and movement. Very much in keeping with the fast-paced, cutting edge and ‘on demand’ nature of Alaric’s offer.