Alaric Web Design & Creative | Web Design | Pixel8
Get in touch
Pixel8

You are here

Alaric

What did we do?

Alaric are an innovative provider of state-of-the-art payment solutions. They license their payment software to banks, retailers and service providers on a global basis, and create their own range of quick to deploy SOA-oriented payment software products to each of these areas.

Alaric's products and expertise cover card fraud detection and prevention, ATM management, POS payments, internet, mobile and other payment channels.

Their product offer is complex and highly technical, and when they first approached us, their website wasn’t helping matters. It was text heavy, with confusing navigation, and it wasn’t clear where customers needed to go for further information.

What did we achieve?

Happily, we have tons of experience in helping to improve websites which have a lot of information to communicate. The key is to ensure the content is organised in a coherent way, and presented to the customer in a way that makes sense to them.

We were more than happy to take on the challenge, and started by sorting out the copy. We refined it and cut it down wherever possible, and made it much clearer to read. We improved the navigation, particularly on the products page, by introducing clear blocks of information which made it obvious where customers should go to find out more about each product type.

We improved the accessibility of the site, and then turned our attention to the look and feel. We kept the existing logo and colour scheme, which Alaric felt its customers knew and identified with. We added oodles of white space and refreshed the overall design of the site, keeping a keen eye on the details to ensure the site was cleaner, fresher and more engaging.

Finally, we added a brand new style of imagery, which gave the suggestion of speed and movement. Very much in keeping with the fast-paced, cutting edge and ‘on demand’ nature of Alaric’s offer.

our blog...

Pixel8 Case Study - The Business Growth Hub - Manchester Go Worldwide Campaign - Informing Sole Traders In Greater Manchester About Global Export Opportunities.
digital marketing
The 'Manchester Go Worldwide' campaign inspired creative entrepreneurs in Manchester to consider exporting their wares across the world....
Pixel8 Case Study - HSBC UK National Cycling Centre And Eastland’s Trust - Raising Awareness And Driving Bookings For New All-Women Mountain Biking Programme
digital marketing
The HSBC UK National Cycling Centre and Eastland's Trust sought our support to promote their new all-women mountain biking programme. Using...
Pixel8 Case Study - Hilton Hotels UK - Seducing International Luxury Travellers To Visit The British Isles And Discover A 'Tale of Three Cities'.
digital marketing
Hilton Hotels UK approached pixel8 to devise a revenue focused digital campaign to entice international luxury travellers to visit the...
Twitter's Paid Membership Plans and the New V Festival Logo - It's Pixel8's Weekly Trends
digital marketing
March 2017 has been yet another exciting period in the world of marketing and branding. We’ve seen the launch of the Facebook Awards, as...

get in touch...

If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.