What did we do?
Abbey Blinds and Curtains are a long-established, family-run retail outfit based in Crewe. They manufacture bespoke blinds, curtains, shutters and awnings to a loyal base of customers throughout the Cheshire, Shropshire and Staffordshire areas. They offer free consultations and measuring and their products are made to order. They also offer commercial blinds for schools, offices and the local authority (to name but a few!)
When they came to us, they were looking for a fresh new approach and design for their website which would better suit their new brand image and engage their customers, both old and new.
One of their chief concerns was that their existing site didn’t make use of the vast amount of fantastic product imagery that they had, so the new site needed to rectify that problem.
Our solution was highlight their unique selling points such as free consultations, made to order products, and the fact that this was a trusted, family-run establishment for over 30 years.
What did we achieve?
We took on the brief and created a beautiful-looking website, with a clean layout, contemporary colour scheme and stunning imagery which really showcased their products and would have looked equally at home in a designer interiors magazine!
We ensured that their key USPs came across strongly in the copy, which had a friendly and personable tone. All of this was built on a custom-designed and easy-to-use CMS system, which enabled Abbey to update their content in-house.
The result was an attractive website which was much more in keeping with the nature of the company. The client was absolutely thrilled with the new-look site, which now acts as a highly effective shop window for their beautiful range of products.