What did we do?
2ergo are leading providers of mobile marketing solutions. They're always right at the cutting edge of the digital marketing industry. We were approached by the gang there and asked to refresh the overall 2ergo brand identity.
Our first task was to completely understand the brand values and company vision, to really get to grips with what makes it tick and understand the business culture and aspirations. We made it our business to get under the skin of how consumers use 2ergo's unique marketing solutions.
We evaluated all of the existing marketing collateral and everything related to the brand. We considered which elements could be retained and which needed to be given a spot of Pixel8 spit and polish (so to speak!). Then, we created an innovative new design suite for the brand. We kept the existing overall brand and worked on moving it forward whilst keeping the established icon. We used a specific colour set and a particular photography style to revise the brand image. During this first stage and year of our relationship with 2ergo we provided fact sheets, internal wall graphics, email marketing templates and a brand new website. Everyone was very happy indeed.
We were even happier when 2ergo were so pleased with our work and service that they returned to us the following year for stage 2. We went back to the drawing board and understood what had worked during stage one for both 2ergo and their consumers. We re-evaluated the brand and between ourselves and 2ergo there was a realisation that the brand needed to reflect the true ambition of the company, it needed to reflect the direction that 2ergo were headed.
What did we achieve?
We applied carefully considered and vibrant colours, we devised a new icon style to create a new image. We implemented a whole new look for the brand; from a new brochure style outlining each of 2ergo's products and services to web design and photography and everything inbetween.
The refreshed brand successfully represents 2ergo's future vision and ambition. All of their reconsidered marketing collateral was quickly accepted and adopted into the 2ergo family. The band is now consistent in its style and appeal from top to bottom. Each element is representative of 2ergo’s past achievements and future aspirations.