What is logo design?
Your logo is a way of conveying your company name in such a way that symbolises your business. It can be a combination of words and images, or either on their own. Other elements could be a particular typeface, colour, icon or strapline. It is the image that differentiates your business from the rest. An effective logo 'sets your stall out'. Your logo needs to appeal to your target customers and be a graphic representation of who you are as a person, or business.
Why do I need a logo
Your logo is, more often than not, the first element of your brand that a prospective customer comes into contact with when researching their requirements. The logo style also sets the design standard and overarching design principles for all marketing collateral that lives across your brand. A primary and secondary colour palette is often determined by the colours that are used to enhance the logo. Therefore, its design has ramifications for all collateral design, e.g. your website, brochures and so on.
We’re all bombarded with logos every day, at every turn. Yours needs to stand out. Your logo is just one element of your corporate identity and it’s difficult to emphasise how important it is to get it right. We all know the obvious successes that no longer need a strapline, the ubiquitous images that are so powerful that they stand alone reminding us of the company’s presence - Nike, Apple, McDonalds - you know the ones. And indeed, the icons that don’t need to sit with the name to stand out – the Nike 'Swoosh', McDonald’s 'M' and Apple’s 'apple'.
Your logo has to provide a recognisable sense of your company's overarching values and personality. It’s not easy. You have to get it right.
How can pixel8 help with my logo design?
We’re all drawn to visual images, but some are more effective than others. We will take time to understand your business completely and will create a logo that illustrates who you are. We have created logos for brands both large and small. We’re responsible for the Manchester United FC logo - and extremely proud of it. But we’re equally proud of creating logos for SME's, such as Boxfresh Organics, which was recently bought out by a major organic retailer.
At pixel8, whether you're looking for a new logo or a logo refresh, we understand what defines a successful logo. We will ensure that your logo works on all of your collateral both now and into the future.
To summarise, here is why you need an effective logo:
- To stand out from your competitors
- To convey who you are and create a company identity
- To provide a sense of stability to your customers
- To appear as an established brand
- To illustrate your point of difference
We’ll 'hold your hand' throughout our logo design process, breaking down each element and showing you multiple options. We’ll run workshops and engage key stakeholders, empowering them in the decision-making process. Your logo helps to define your identity. It’s our job at pixel8 to show you what’s possible, so that you can make informed decisions.