What are brand guidelines?
Put very, very simply, brand guidelines are a set of rules that are put in place across every single aspect of company communication (internal and external) to retain brand consistency.
You will always find that there is a set of brand guidelines in place supporting a great brand. They provide rules for employees with regard to colour palettes, photography, paper, tone of voice, logo’s, and typography (amongst other things), which together will create an image that is unchanging and that your customers can rely upon.
Why does my business need to have brand guidelines?
If your brand guidelines are inspiring, consistent (that word again), straightforward and truly represent your brand, they will improve your competitive edge. Everyone in your company will understand your brand's values, mission and the collateral that illustrates them to your customers. Your employees won’t feel confused or out of the loop.
Correct brand implementation will result in a uniform brand, which in turn will lead to increased recognition and trust in your brand. Over time, this will mean that your brand will increase in value.
How can pixel8 help you create your brand guidelines?
Firstly, you need to understand the message you want to portray. Then you need to decide on the look and design of each element of your brand, for which we will provide you with options.
A sterile set of rules and regulations is no use; your employees won’t be interested and won’t read them. They have to be exciting and inspiring. And we have proven success in creating dynamic, interesting guidelines.
Honestly, you need them. And done correctly, you’ll reap the benefits from them. We promise.
Points to remember are as follows:
• Brand consistency is key
• Increased trust and recognition = increased value of your brand
• Inspire and excite your employees