We don’t usually like rules - but at pixel8, we love a good set of brand guidelines.
It’s not about telling your staff what to do or what to think. Instead, brand guidelines ensure that every aspect of your company’s communications - from your website to your Facebook posts - are united behind a clear brand message.
It helps to ensure complete consistency, so that your customers are never in any doubt about who you are and why they should do business with you.
At pixel8, we get to the nitty-gritty of what defines a great brand - and we create guidelines that transform everyday business operations. Our guidelines include information regarding:
Tone of voice
We like to think brand guidelines are a benchmark for excellence. Our branding services ensure that high standards are maintained throughout every aspect of your internal and external communication processes - meaning that your business is always driving forward. And never falling behind its competitors.
How can pixel8 help create brand guidelines?
The creative and design teams at pixel8 will work together to develop brand guidelines that will help generate increased productivity and consistency for your business.
In the past, pixel8 have worked with some of the most established businesses in the world to create their brand guidelines - including Manchester United, BBC Motion Gallery, and InterContinental Hotels Group.
We’ve also cut our teeth with smaller SME’s, B2B companies, and not-for-profit businesses too. So you know you’re in the right hands.
As part of our service, pixel8 will:
Establish your overarching brand values and articulate them with consistency across your collateral
Identify a company mission
Design and produce consistent, clear and accessible brand guidelines
Prepare a brand strategy
We’ll then go one step further…
This means that no matter how big - or small - your organisation is, your brand guidelines can be found in the quickest and most convenience way possible. Without any room for confusion.
And when businesses make fewer mistakes, it’s much easier to make a lasting impact on customers and create a brand that customers really love.
If you need more information about our brand guideline credentials, here is what our clients have to say...
Leah Corgel, Brand Manager
“Pixel8 were vital in the development of the new brand identity for Crowne Plaza Hotels & Resorts. Their diligence, attention to detail, experience, tenacity, and creative spirit came together in the final Crowne Plaza brand guide, supporting art files and image library.”