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Oct 05, 2016
Magic vs. Logic - Balancing the Art and Science of Successful Marketing Campaigns
Artistic and scientific thinking, also known as magic vs logic, is a marketing avenue that all successful marketing managers must be capable of.
Sep 26, 2016
How The Best Leisure Brands Maintain Footfall Throughout The Year
At a time of economic uncertainty, leisure businesses need to get creative if they’re to pull in cautious customers. Maintaining footfall throughout the year is a challenge for even the most established brands in the leisure sector - and this is especially true for brands aiming to attract parents and their little ones.
Sep 23, 2016
Top 5 Christmas Digital Marketing Campaigns
Christmas is one of the most magical times of the year, and what better way for marketers to embrace this magic than running a festive themed social media campaign to drive revenue and boost brand awareness.Just last year, John Lewis spent £7 million pounds on their ‘Man on the Moon’ Christmas advertising campaign - an impressive figure which resulted in total sales across the group rising 4.1% to £1.81 billion over 6 weeks.
Sep 09, 2016
The Science Behind Memorable Content
Creating memorable content is about reaching target prospects and planting something in their minds that will leave a lasting impression - and there are many effective ways of doing so. Our latest pixel8 blog will take you through that journey.
Aug 30, 2016
How Do You Know If It's Time To Reposition Your Brand?
Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.

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our blog...

Key Take-Outs From The Annual Hotel Conference 2017
Opinion
Having both attended and participated in panel discussions at the AHC over the past five years, it’s great to be able to draw conclusions...
Happy World Emoji Day from Pixel8! Discover the Pixels' favourite emojis...
social media
In the world of emojis, anything is possible. You can take on any form; from a hapless crying face to a monkey covering his eyes in utter...
Luke's First 2 Weeks At Pixel8
We're always looking to expand the Pixel8 team with epic talent, and we're lucky enough to have a brand new digital marketing executive...
How To Create An Ingenious Logo - The Novus Case Study
Case Studies
We adore a great logo simply because they do so much for a brand. They attract customers, help to tell a brand story, and they also allow...

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