Why Hotel Marketers Love LinkedIn
Hotel marketers are busy people - we get it! And LinkedIn is one of those platforms that helps make their jobs that little bit easier.
With a LinkedIn profile alongside a hotel business account, hotel marketers can reach the marketing stars - so there’s little wonder why they love it so much!
So is your hotel benefiting from LinkedIn? It should be - and here’s why.
1. It will help direct new traffic to the hotel website
Linking to content from the hotel website on your own personal LinkedIn profile is a great way to direct new traffic towards your website. Followers will see your update on their feed, and you’ll also be able to track how many views you achieve.
From this, you’ll be able to judge which blogs attract people and which ones don’t, and then you’ll be able to refine your content marketing strategy to make sure you’re on to a winner!
2. It helps to build brand awareness
Everyone knows social is a great way to build brand awareness, and LinkedIn is another platform that hotel marketers should be utilising.
This is because a lot of business types rely on LinkedIn to make connections, and they also use it regularly. As they are the kind of people who will travel a lot, promoting your hotel on this platform could certainly attract them to book with you on their next trip.
3. It improves searchability
LinkedIn is a great way to increase your website’s visibility on Google. This is because Google are likely to rank your company higher if you have a business profile proving you are a legit company.
This is also true of hotels, so don’t miss out on an easy way to improve your hotel's ranking by simply creating a LinkedIn business profile.
4. It’s a great way to advertise jobs
When operating your hotel’s LinkedIn business account, one of the best things you can use it for is job adverts. A quick Like by anyone will make your advert appear on the walls of others, and it can be a fantastic way to source potential candidates for new roles without blowing your recruitment budget.
5. It’s a fantastic way to source and network with suppliers
LinkedIn is all about making business connections, and if you’re in charge of sourcing suppliers for your hotel then it’s an excellent way for you to interact with people who work in these industries.
Networking doesn’t only happen face to face anymore, and hotel marketers with busy schedules always like to make the most of doing this on LinkedIn.
6. It’s great a way to generate customer feedback
LinkedIn is a great way to encourage people to interact with your brand. All you need to do is post an interesting article and ask people for their opinion - and people adore providing it!
Generating a conversation around your brand is one of the best ways to increase brand awareness - so make the most of this useful outlet.
6. LinkedIn Sponsored Updates are a brilliant tool for marketers
LinkedIn also offers sponsored updates, although it is rather pricey! These updates are targeted, and they are great at achieving a monumental reach and making sure your content is being seen by the right people.
Whether it’s a blog post you decide to promote, or something else entirely, anything you post this way will be seen an audience of your choosing.
This will help to raise brand awareness and generate leads, which explains why marketers love this tool!
Hotel marketers & pixel8
If you’d like to set up and manage a LinkedIn account for your hotel and would like our expert advice, be sure to get in touch with our friendly staff today on 0161 228 6489. We’re experts in branding and marketing, and we know what it takes to run an effective LinkedIn account in any business area - hotel or otherwise too!