Why Every Hotel Marketer Needs to Take Instagram Seriously
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Why Every Hotel Marketer Needs to Take Instagram Seriously

Instagram is one of our favourite social media platforms in the office. We simply love scrolling through images from across the globe and seeing what everyone is up!

Yet what many people may not realise is that Instagram can be an incredibly useful tool for marketers too.

If you’re a hotel marketer, or a marketer in any business for that matter, and you’re wondering how to use Instagram to benefit your company's marketing then you’re in the right place.

Take a look below to discover why you need to start taking Instagram seriously, today!  


1. It breaks down barriers between businesses and customers

Customers today like businesses to have a personality, and one of the best places to get this across to any potential customers is Instagram.

When it comes to the type of photos you upload, it’s best to go for a mixture of images that show your hotel in the best possible light - and also ones that users can relate to as well.

In essence, you need to tell your customers your company’s story on Instagram. And by doing this you will be showing your customers that your hotel is approachable.

This is especially important in the leisure industry as there has to be a certain element of trust before people choose to stay in your establishment.  

Instagram helps break down barriers between business and consumer - and this can only be a benefit for hotels attempting to attract new customers.


2. It’s an excellent platform to advertise your establishment

When it comes to attracting customers online, the imagery available for your hotel is incredibly important.

A photograph could be the difference between a customer clicking ‘book’ or heading elsewhere - and Instagram is all about images.

This is what makes it such a great place for you to display your hotel and show off the best parts, and because Instagram comes with a range of filters you’ll be able to portray your hotel in the perfect light.

It’s also a great way to show off new additions to your establishment as soon as possible. By keeping your hotel fresh and appealing to customers, they are more likely to choose to stay with you time and time again - so flaunt what you’ve got!


3. The average user age will help draw in new customers

Girl trying to cross a road

Another interesting fact that should draw all types of marketers towards Instagram is the demographic that uses the social platform.

It was reported by Business Insider that over 90% of Twitter’s 150 million users are under the age of 35 - making it the perfect way to appeal to potential customers of this age range.

You can’t afford to miss out on Instagram, especially if your hotel or business are lacking in sales from this particular demographic. So take some photographs and start sharing them - the benefits could be a lot greater than you’d expect.


4. It’s a great place to promote your online marketing campaigns

If you’ve got a social media campaign going on any platform, apart from LinkedIn, hashtags are a great way to generate buzz as well as tracking who’s interacting with the campaign.

An extension of your social campaign’s hashtag through Instagram will help draw in new audiences and could be a very fruitful indeed!

Users regularly browse hashtags to find images of whatever they’d like, and they're also a great way of looking at what others are saying about your brand too!


5. Your competitors are on there

It’s always a good idea to keep an eye on what your competitors are up to, and it’s incredibly easy to do on Instagram.

By exploring the types of images they’re posting you can get a great feel for what’s working and what isn’t.

In short, you can learn lessons from their accounts - and you'll find your own improving in no time!


6. You’re more likely to get interactions

Image of a hand doing a thumbs up in black and white

Have you ever posted something on social media that you thought was great, only for it to fall on deaf ears?

We’ve all been there - but don't worry! 

It was reported that you’re likely to get more interactions on Instagram for branded content than both Facebook and Twitter.

Forrester claimed in 2014 that branded content saw 58 times more interactions on Instagram than on Facebook, and 120 times more than you’d receive on Twitter.

Impressive indeed!


Pixel8, Instagram and you

If you’re interested in exploring how social media can benefit your company then why not get in touch with pixel8 today?

We’re experts in all things social, and we’d love to help you take your social accounts above and beyond your competitors!

Feel free to explore our social media services and give us a call if you’d like to find out more on 0161 228 6489.

We’re ready and waiting to help you crack social media once and for all!


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