For many, the beginning of a new year is all about booking a fantastic holiday - and already the biggest travel brands have been firing up their 2017 campaigns including VisitBritain and On The Beach.From finding the perfect hashtag to taking social media by storm, these examples of digital campaigns have it all.
Travel brands are known for their exciting advertising campaigns and the ability to pull in their target audience, and there’s a lot we can learn from them.Whether it's nailing social media or creating a travel advert that the nation adores, there's a lot to be learnt about a successful travel brand campaign from those at the top of their game.
Every year we see the same thing in January: a barrage of travel and leisure adverts designed to tempt us to get the credit card out and purchase a holiday escape for the summer months.It's human nature.
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