Storytelling in Hotel Branding - What is it and why does your hotel need it?
One of the easiest ways to build rapport between hotel and customer is with a convincing brand. But what does it take to create a brand story that generates trust?
Well, that's what we're here to help you with!
Here at pixel8, we know that there are many ways to develop your brand - but we believe that one of the best ways to break down the boundaries and make your hotel relatable to is to tell your company's story.
In this blog we’re going to discuss how to build stories for your hotel brand, and we’re also going to take a close look at hotels out there that already live and breath the story of their business.
How to tell a story with your hotel's brand
You want to ensure your brand’s story reaches far and wide - and to do this you need to make sure that it feeds into every aspect of your branding collateral.
From online and print content through to social media - the story of your hotel brand must shine through for all your customers to see.
And to achieve real brand story success, you need to ensure that the story sticks in their hearts and minds too.
Your story needs to be the first thing that comes to mind when they think of your hotel. But how exactly do you create an effective brand story?
Below are some hotel branding stories that certainly get us excited!
When you visit the Hotel Indigo website, you’ll notice right away that they have a whole page on their website dedicated to the Hotel Indigo brand story.
Their motto is ‘Travel like an explorer. Stay like a local.’, and this feeds through into a wide range of of their branding outlets.
For customers in the market who are seeking a holiday experience where they really get to see how the locals live, Hotel Indigo has made themselves the answer.
They’ve achieved this by providing little perks such as providing insider knowledge on destinations on their website, and this is just one of the ways that Hotel Indigo sell their brand story to their customers.
Think you could do something like this too? We know you can!
Another brand that steals the branding story show is the Hilton Hotels. They don’t have an ‘our story’ page on their website, but nevertheless their brand story is there for all to see.
If you visit the ‘About Us’ page you’ll discover that the brand motto is ‘Take Me To The Hilton,’ and from there you’ll get a great sense of grandeur and occasion about staying in one of their establishment.
There’s also a real sense of timelessness with the Hilton brand. They regularly point out that the hotel has been around for a long time, and that the world associates the word ‘Hilton’ immediately with hotels - which we all know to be true!
So that’s the Hilton Hotel brand story, and it’s one that we’re sure you’ll already think of whenever the name ‘Hilton’ arises in conversation.
These are just two examples of successful hotel stories, and you need to make sure you capture this kind of story too when it comes to your brand.
So how’s it done?
Creating your hotel brand story
What is it about your brand that stands out?
You need to discover this and then draft it into a narrative that will make your hotel brand one customers will remember time and time again.
Make sure it’s something that’s unique to your hotel and then apply it across all brand collateral. Everything needs to speak your story until customers start discussing it themselves without needing to be prompted.
Your branding is the voice of your business, so make sure your branding story tells the tale of what’s most precious to your hotel.
You’ll be onto a brand story winner in no time!
The benefits of telling a story with your brand
But why are these stories so important?
Well, branding is all about making your business memorable. It’s also about standing out from the crowd and breaking down customers and business barriers to generate trust.
A brand story can most certainly do this, and once you’re able to put a succesful one together, you’ll then start to attract people back to your hotel time and time again.
Interested in developing your brand story? You should be!
Branding & pixel8
If you’d like our expert branding help to create a brand story for your hotel then get in touch with pixel8 today.
We’re branding and marketing specialists, and we’ve worked with a range of clients from holiday villages to major hotel brands such as the Radisson - and we’d love to work with you too!
Excited? We certainly are! So let’s turn your brand into something amazing today.
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