Travel brands are known for their exciting advertising campaigns and the ability to pull in their target audience, and there’s a lot we can learn from them.Whether it's nailing social media or creating a travel advert that the nation adores, there's a lot to be learnt about a successful travel brand campaign from those at the top of their game.
Christmas advertising fever grips the nation’s retailers each and every year - and there’s little surprise this always happens.With people more willing to splash out on expensive presents and items for the big day, it becomes a competition over who can win the loyalty of the customers spending the most.
There are still businesses shying away from the usefulness of social media when it comes to raising their brand awareness online - but in the current market, this is something that businesses simply can’t afford to ignore.
This past week has been a whirlwind of new insights into the world of digital marketing - from the good, the bad, to the downright surprising.We’ve seen some revelations about how marketers feel about their efforts to communicate with audiences. And the key concerns that impact whether or not a consumer trusts a brand - including the consequences of what happens when they don’t.
No great content marketing strategy was born overnight.It takes time, resillience, and lots of trial and error. It is a true labour of love.But what if that love turns into (not so) quiet resentment? Is content marketing giving you sleepless nights, and not in good way?
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