Christmas is one of the most magical times of the year, and what better way for marketers to embrace this magic than running a festive themed social media campaign to drive revenue and boost brand awareness.Just last year, John Lewis spent £7 million pounds on their ‘Man on the Moon’ Christmas advertising campaign - an impressive figure which resulted in total sales across the group rising 4.1% to £1.81 billion over 6 weeks.
Social media marketing has changed the communication landscape for businesses; whether you’re trying to build brand awareness, grow an engaged following, supporting customers or leveraging social to drive leads and customers for business, social media marketing has opened doors as well as presenting daunting challenges for brands along the way.
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