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May 11, 2017
Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution.
Big wheels keep on turning?Times change. People change. And the identities of brands change. We’ve supported Manchester’s National Cycling Centre transform through three brand evolutions and delivered the new brand mark for the HSBC UK National Cycling Centre that you see today.Explore how we developed the brand for one of the world's leading cycling venues and largest world banks to produce a concise set of brand guidelines in the case study below.ClientHSBC UK National Cycling Centre
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