Everywhere you’ll look on digital marketing resource websites you’ll find articles all about social media platforms. From the latest Facebook changes through to what Instagram have done to our feeds (or haven’t done!), you can’t integrate yourself in the world of digital marketing in 2016 without studying the latest updates and news in the industry.
Back in the day, branding used to be an offline experience. It was all about appearing on the right billboards, mailing letters to the right people and overseeing other print advertising mediums. And although there is still room for this arm of branding today, there’s also a new kid in town.
Marketing is one of those sectors that’s constantly shifting and evolving - and if you’re a marketing manager then you’ll no doubt appreciate already just how much this can affect your job. So in order for you to be the best marketing manager you can be, there are five objectives to help you achieve marketing success.Make sure you keep these mantras at the forefront of your mind as a constant reminder of what it takes to be an epic marketing manager!
When it comes to promoting your leisure brand, there are many ways to do it. Everyone’s going digital, and this is because it’s an incredibly useful way to reach your target audience as quickly and as effectively as possible.
Content marketing is an intense practice, and it’s one of those areas that travel and leisure marketers need to keep abreast of constantly.But why is this?Well, there are a few key reasons why leisure companies should be making the most of content marketing strategies, so let us explain why.
People are protective of their brands - and can you blame them? A brand is what tells the story of your business. It’s what gives potential customers an insight into what your brand personality and ethos are all about.So when it comes to considering a brand refresh or rebrand, it’s not surprising it makes some people a little nervous.
One of the best things about a boutique brand is that any experience at this type of business feels exclusive, exciting - and it leaves you wanting to go back for more. So what if we told you there was a way to keep this boutique brand feel whilst also expanding globally?That's precisely what we did when we worked closely with Hotel Indigo on their global branding - so why not see what you can learn in our free slideshow filled with top boutique branding tips?
Nobody likes a "flat" brand.And by flat, we mean 2D, personality-free, dull-tastic – basically, the most un-engaging and yawn inducing brand you could think of. Brands are taking over our online space now, and with this, the immediate need to connect with their audience has developed. And you guessed it; this has fed through into marketing too.
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