Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.
The Olympics in Rio is shaping up to be one of the biggest events occurring on the 2016 calendar, and we were more than happy to assist when one of our clients came to us for some Rio marketing and graphic design assistance!Eastlands Trust oversee a range of sporting centres in Greater Manchester including, but not limited to:The National Cycling Centre
2016 has been an exciting year so far in the realm of Marketing, and we’ve already seen some amazing campaigns from a variety of brands. But what have been the best to hit the advertising waves this year?We’ve dug around and pulled them out of the woodwork for you to enjoy!
No matter how big or small your business is, you need to have a marketing plan in place if you want to achieve success.Marketing both on and offline will help improve brand awareness, draw more customers to your business and boost revenue - and what more could any company want?
Everyone’s gearing up to vote in the EU referendum on the 23rd of June, and it’s starting to feel like this vote is popping up everywhere you look. From social media to print advertising to every newspaper in the UK, the referendum is shoved in our faces until it’s all we can think about.But it doesn't have to be quite as annoying if you think about it all in a different way.
Travel brands are known for their exciting advertising campaigns and the ability to pull in their target audience, and there’s a lot we can learn from them.Whether it's nailing social media or creating a travel advert that the nation adores, there's a lot to be learnt about a successful travel brand campaign from those at the top of their game.
Content marketing is one of those areas that all hotel marketing managers will be aware of. But in this piece we're going to give you precisely what you need to take your content marketing above and beyond anything you've ever done before.
Game of Thrones is back on UK television tonight, and you might have already seen it if you’re in the US - you lucky things!But what we’re really here to chat about are the amazing marketing tactics we’re being inundated with in the lead up to the series launch in the UK.Below are some of the best we've come across so far.
The bigger your business grows the more assets you’re going to find yourself faced with, it's a natural occurrence for businesses around the world.From photography through to logos, marketing assets are vital for any marketing team to create marketing and branding materials to do their job effectively - but how are you supposed to manage them all?
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