Marketing Managers - Work Smarter, Not Harder
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 Marketing Managers - Work Smarter, Not Harder

Marketing Managers - Work Smarter, Not Harder

If you’re in a marketing manager role then we don’t need to tell you how busy you are. You already know! But to get the most out of your day it's not about working any harder; it’s all about working smarter.

There are various ways you can do this, so to really get the most out of your day and make your working life that little bit easier feel free to explore below.


1. Remember to look after yourself

Hands holding a warm cup of tea

When your day is really busy we know it’s easy to forget to take care of yourself.

But if you don’t you can’t expect to be performing at the top of your game!

Taking a few moments to yourself, whether it’s catching a quick bit of fresh air outside or even something as simple as taking a few deep breaths, it can all make a huge difference.

And when it is ‘you’ time outside of work time, make sure you switch off and do something you thoroughly enjoy. Making time for yourself will give you something to look forward to, and you may even feel more motivated to get through those hard days in the office.


2. Seek outside help

Marketing isn’t something that can be done with a one person army. A range of people will come into use throughout your career, and a small agency can be the perfect bridge between a large agency and your business.

With quick turnaround times and the personal touch you’ll struggle to find with the big agencies out there, a small agency takes the time to get to know exactly what you need, and will happily move heaven and earth to make sure you get it.

Remember that the next time you’re feeling stressed!


3. Brand Asset Management could be your new best friend

When it comes to developing and working on your company’s branding and branded materials, a Brand Asset Management (BAM) system can be a huge help.

Complete with Web to Print software and Digital Asset Management, a BAM system will reduce printing errors, save time and money, and make sure your branding inconsistent across your entire business.

But how?


Web to Print

Brandit City & Guilds on an ipad.

The purpose of Web to Print software is to provide a platform for designing branded materials which comes with user templates. It also remembers typical colours, font types and other things associated with your company’s branding.

You’ll be able to delegate access to other users who can also design materials, and as there is an approval process before anything is printed, you can be sure your branded materials will be on point

Good web to print software will be a cloud-based service that can be used anywhere as long as there’s internet access. So why not consider delegating and saving time with this software?


Digital Asset Management

When you work in marketing, you’ll likely have a large collection of digital files stored in various places, and they can be a messy pain.

But there is a solution. A Digital Asset Management system will help you to organise your files and store them all in the same place.

By tagging them, they’ll take seconds instead of hours to find - making your job a whole lot easier! Again, you can also control access to this and therefore keep your files organisd and tidy.


4. Keep Calm

As a species, human beings tend to like order. You only need to think about the calendar structure we follow each and every year filled with the same events and holidays where we do the same activities over and over and over again.

So when someone throws a spanner in the works, we tend to get a little flustered.

Well, sadly marketing is a career full of spanners - but when it comes to dealing with them it’s important to remember to keep a cool head.

A mantra we like to use is ‘This too shall pass.’, and from there we’re able to refocus and push on through and hard work patches whilst also remembering that there will be light at the end of the tunnel.


Pixel8, marketing and working smarter

Image of a laptop, mobile phone and a cup of coffee

Here at pixel8, we pride ourselves on taking the time to getting to know our clients, and we also know that you’re going to want any work sent our way doing quickly, efficiently and accurately.

So that’s what we provide.

We are the no-nonsense, small agency solution to making your day that little bit easier. A range of clients have discovered this from leading hotel chains through to famous football clubs - and we’d love to support your branding and marketing too.

Contact us via our form below if you have any questions, and if you’d like to speak to someone directly call us on 0161 228 6489 and ask for Jamie Watson, our Managing Partner.


Get in touch...

If you want to understand how our Smarter Within approach can work for your business, simply email us at or call us direct on 0161 228 6489. You're also very welcome to join us for a coffee and discuss how we can help you work smarter for the future.