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Aug 30, 2016
How Do You Know If It's Time To Reposition Your Brand?
Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.
May 18, 2016
Content Marketing for Luxury Hotels: A Guide
Content marketing is one of those areas that all hotel marketing managers will be aware of. But in this piece we're going to give you precisely what you need to take your content marketing above and beyond anything you've ever done before. 
May 03, 2016
5 Reasons to Refresh Your Company Branding
Sometimes it’s easier not to refresh a brand. But what’s easy isn’t necessarily right.A tired brand shows over time and not only will it be obvious to you, it will also be clear to your customers too. And if you aren’t maintaining your brand it’ll tell your customers you’re not too bothered about your product. Which we know isn’t true!
Dec 21, 2015
How to Create an Effective Brand Message for your Business
To have an effective brand, you need to ensure that your brand message is on point. But what is a brand message? And why is it so important to the failure or success of a company’s brand.That's where we’re here to help.
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