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May 18, 2017
How To Refresh A Logo - A Crowne Plaza Case Study
We <3 logos - which is lucky, really, because logo creation is one of the central parts of creating any brilliant brand!Now we know every market is saturated with a range of logos, so it’s important that your brand has the ability to POP. However, don't worry - it’s not impossible to create a logo that stands out and retains the attention of your customers.
May 11, 2017
Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution.
Big wheels keep on turning?Times change. People change. And the identities of brands change. We’ve supported Manchester’s National Cycling Centre transform through three brand evolutions and delivered the new brand mark for the HSBC UK National Cycling Centre that you see today.Explore how we developed the brand for one of the world's leading cycling venues and largest world banks to produce a concise set of brand guidelines in the case study below.ClientHSBC UK National Cycling Centre
Dec 15, 2010
Why Colour is so Important in the Branding Process
What is branding? Branding can do several useful things, all of which help to ensure the success of the product or service. In essence, a good brand aims to fulfil the following hallmarks:Reinforcement of a good reputationEncourage customer loyaltyAssure qualityConvey a perception of greater worthBring about a sense of affirmationBrand reputations are often synonymous with how they reside in the customer's mind.
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