Social media - it seems the world has gone nutty for it, but there's one big reason why so many brands are heading online... Millions of people on a global scale all use social media platforms such as Twitter and Facebook, and they provide a guaranteed opportunity to reach your target audience with ease.
Everywhere you’ll look on digital marketing resource websites you’ll find articles all about social media platforms. From the latest Facebook changes through to what Instagram have done to our feeds (or haven’t done!), you can’t integrate yourself in the world of digital marketing in 2016 without studying the latest updates and news in the industry.
Social media is a fantastic way to raise the brand awareness of your company, and businesses across the globe are certainly making the most of it!But are your social accounts actually performing the best they can?
Instagram is one of our favourite social media platforms in the office. We simply love scrolling through images from across the globe and seeing what everyone is up!Yet what many people may not realise is that Instagram can be an incredibly useful tool for marketers too.
There are still businesses shying away from the usefulness of social media when it comes to raising their brand awareness online - but in the current market, this is something that businesses simply can’t afford to ignore.
According to TechCrunch, Instagram is the social network that is growing at record breaking speeds. With over 300 million users, half of whom joined over last year, it’s too big to ignore. Brands – its time to join the Instagram party.
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