Vertex is a global Business Process Outsourcer (BPO), providing Customer Management and IT Outsourcing services to over 200 clients worldwide across many sectors. Vertex clients in the UK include bmibaby and The National Trust.

Vertex were interested in our email marketing design, broadcast and reporting services which allow design templates created from initial HTML emails, to be integrated into their CMS system. Future email marketing campaigns can then be authored by clients themselves, giving them full control over the content.

Pixel8 has recently broadcast two initial email marketing campaigns for Vertex.

The first campaign was for the Vertex V-Zine – an email sent to their Utilities client base in the USA and Canada. Designed with graphics to match Vertex corporate branding, the email displayed several snippets of news articles related to Vertex and the North American utilities sector; with links to the full news articles hosted on the Vertex website.

The second email campaign was a simple newsletter broadcasted to their UK client base, updating them with new, additional benefits of outsourcing.  The aim of the email newsletter is to have a Vertex branded email which focuses on a specific news article, which can be sent out in-between the more comprehensive Vertex V-Zine.

Both of these email marketing campaigns were delivered using Pixel8’s email broadcasting system, which has design and spam testing features as well as a detailed analytics reporting system. This allows Vertex to analyse how many people have received the email, which links were clicked on, how many times and specifically who clicked on which links.

For more information about Vertex please visit Vertex.

Multimedia page turning brochures, otherwise known as e-brochures or interactive digital editions, are providing 2ergo with a new interactive platform to promote their services. The interactive brochures are hosted online for easy distribution via email and instant access; and they’re so more flexible than emailing large PDF files.

All the graphic designs in both interactive brochures were designed by Pixel8.

The retail online interactive brochure uses video footage, music and flash animation. The video content includes detailed information about the 2ergo iPhone and Smartphone apps for the Guardian and for Rightmove.

The future mobile technology interactive brochure covers interactive messaging, mobile internet publishing and content management, Smartphone application development, mobile ticketing, coupons, customer loyalty solutions and mobile security.

Pixel8 also printed offline versions of both the new brochures in full colour, as part of a range of graphic design work currently in production for 2ergo.

To see more of Pixel8’s interactive brochure designs please visit page turning multimedia.

For complete information about 2ergo, please visit 2ergo.com

First, we designed and developed an HTML email template for their Self Management Division and integrated it into the content management system (CMS) of our email broadcasting system.

After an initial email marketing training session with the client, they were able to insert the text into the email campaign using the content management system which features a simple to use WYSIWYG (what you see is what you get) editor with the ability to edit text and images, insert banners and links to their website or to other organisations such as the NHS.

When the email content had been added, it was a simple case of uploading the mailing list as a CSV file and using our email broadcasting system to send the email out to members of the Expert Patients Programme and the Self Management Division associates.

Once the email campaign had been broadcast, the client used our live email reporting system to browse through analytics and statistics including the number of times the email had been opened, which links had been clicked on and which email addresses caused a bounce back.

Pixel8 recently provided website redesign and web development services for the Expert Patients Programme website, to find out more please click here.

For more information visit our web design or our email marketing portfolio pages, or call the Pixel8 design and marketing agency in Manchester on 0161 228 6489, 0845 230 1336 or contact us today by e-mail

Leighmans have commissioned monthly email marketing campaigns detailing offers of the month and drawing attention to specific products on their website.

Pixel8 were tasked with coming up with an email marketing design template for the special offers, using the look and feel that Pixel8 had previously developed for their corporate branding and website design.

After understanding the clients ambitions, we set about tweaking the existing logo to better reflect Leighmans future vision. Our graphic designers have now applied the dynamic logo across the new website design and the monthly email newsletter to ensure that visitors to the website are only one click away from what they want.

One advantage of using Pixel8’s email marketing campaigns is that they provide real time feedback (RSVP’s) and they enable recipients to receive instant reminders via SMS and repeat emails.

To see examples of the graphic design and email campaign design work that Pixel8 has provided for 3i, please see our 3i graphic design portfolio.

This month our client Manchester United is using our e-mail marketing services for the first time.