Vodat International Talks about Working with Pixel8 in Manchester
Tuesday, June 29th, 2010![]()
Paul Leybourne is head of sales for Greater Manchester-based Vodat International, a supplier of managed networks and IPT solutions to the UK retail market.
Vodatâs clients include Jaeger, Beaverbrooks, Fat Face, White Stuff, Karen Millen, Lush, Reiss, Dune, 99p Stores and B&M Bargains. Vodat has not lost a client in more than seven years.
Paul started working with Pixel8 in Manchester 17 months ago…
âI think truth, honesty and really engaging an agency to understand the goals and core objectives of your business are the most important things in a great client-agency working relationship.
âThe more an agency understands, the more they can give. I think too many sales and marketing people keep agencies at an armâs length out of fear. They donât want to lose control of any aspect of the business. And I think insecurity can play a part too â if your agency is coming up with all the ideas, then what is your role?
âWe see both Pixel8 and our PR agency as business partners, and thatâs not just rhetoric. We have bought into Pixel8 and they have bought into our business vision.
âI think poor client-agency working involves the client being too directive and the agency just running around to their orders. But we brought Pixel8 on board for their design and marketing expertise, so weâre not going to just leave them with the donkey work. Pixel8 adds value to our company and they do a lot of the creative thinking that we just donât have time for. They allow both me and our MD Mike Bielinski to concentrate on running the business and generating sales.â
Jamie Watson, joint managing director of Pixel8 said, âVodat are excellent communicators and invite us to a monthly meeting which is always very productive. They are honest with us about any issues their company is facing and encourage us to really get involved with ideas and solutions.
We originally started working with Vodatâs MD Mike Bielinski then as their company expanded Paul took over the sales department. We are really pleased to have developed an excellent working relationship with both Mike and Paul.â
For more information please visit Vodat International.
