Having already delivered successful and Platinum Award Winning Facebook and Twitter campaigns for the IHG (InterContinental Hotels Group) Hotel Indigo brand; Pixel8 were invited to provide global Social Media marketing for IHG’s Crowne Plaza Hotels & Resorts brand.

Crowne Plaza currently has 388 hotels open in 60 countries and 123 new hotels are in the pipeline.

Within just four working days the Pixel8 Social Media team launched the Crowne Plaza global Facebook with 43 elements including:

A custom-application microsite listing all hotels that works within a single page on Facebook.

All Crowne Plaza campaigns including PGA TOUR and BMW Motorsport sponsorships.

Hotel photo albums, worldwide special offers, latest news and two charity donation campaigns.

“Room Nights for the Brave” is the Crowne Plaza campaign supporting “Birdies for the Brave”, a PGA TOUR supported military outreach initiative assisting U.S. Armed Forces and their families. Crowne Plaza is donating one room night to Birdies for the Brave for every Eagle made at 8 PGA TOUR golf tournaments between 19th May and 3rd July, 2011.

Room Nights for the Brave launched on Facebook and Twitter at the moment play began at the Crowne Plaza Invitational at Colonial, on 19^th May. An “Eagle Counter” on Crowne Plaza Facebook displays the number of free room nights accrued to date. By close of play at Colonial, 231 free room nights had been accrued!

Pixel8 launched a second campaign to further support Crowne Plaza donations to Birdies for the Brave. The Crowne Plaza Facebook “Likes” campaign will donate up to $20,000 to the charity, one dollar for every “Like” on Crowne Plaza global Facebook until 3rd July, 2011. In week one of this campaign, over 1,000 people “Liked” Crowne Plaza’s Facebook and many positive comments were posted about the brand.

Please join Crowne Plaza in supporting the great work provided by the dedicated people at Birdies for the Brave, just visit Crowne Plaza Facebook and click the “Like” button.

Pixel8 are very pleased to win Platinum in the Social Media category at the Hermes Creative Awards for our Hotel Indigo Facebook & Twitter campaigns. We’re also proud of the Facebook and Twitter campaigns we delivered in record time for Crowne Plaza Hotels & Resorts.

Charles Yap, Director of Global Brand Communications at IHG described Pixel8’s achievements as “Epic work!”

One advantage of having the same agency provide both brand design and social media, is that the agency is already up to speed and on-brand before social media marketing begins. Advantages which IHG enjoys working with Pixel8 include our ability to provide immediate expertise across both traditional and new media platforms, staff that work out-of-office hours to accommodate Eastern Standard Time and quick turnarounds on custom campaign graphics.

For more information about Pixel8 please visit Pixel8ltd.com or call us direct. In the UK please call 0845 230 1336 – From the USA dial 011 44 161 228 6489 or contact us by e-mail today.

Crowne Plaza, PGA TOUR and BMW are trademarks of their respective owners.

The Pixel8 Design, Branding and Marketing Agency is very pleased to announce that based on the evaluation of the Association of Marketing and Communication Professionals (AMCP) judges, Pixel8 has won four awards in the Hermes Creative Awards 2011 competition.

The international competition is open to creative professionals involved in the concept, writing and design of traditional and emerging media. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence, and whose work serves as a benchmark for the industry. There were approximately 4,400 entries from the United States and other countries.

Hermes’ prestigious Platinum Awards are presented for entries that are judged to be among the most outstanding in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness.

For our brand design refresh work on Hotel Indigo, InterContinental Hotels Group (IHG) boutique hotel chain, Pixel8 was awarded the Platinum Award for the Hotel Indigo Brand Refresh Journey animation in the ‘Video/Internal Communication’ category.

Pixel8 won another Platinum Award for its Hotel Indigo Facebook and Twitter Campaigns in the ‘Social Media’ category. It’s the first ever Social Media Award for the Hotel Indigo brand.

Ed Thorne, Director of Global Brand Management for Hotel Indigo and Crowne Plaza at IHG spoke of the awards in relation to Pixel8’s brand refresh, “We’ve had great feedback from customers and our hotel colleagues alike, winning these awards not only confirms this feedback but it’s also a great boost for the team.”

Pixel8’s haul continued with another Platinum Award for the Pixel8 ‘Powered by Smart Pixels’ animation in the ‘Video/Corporate Image’ category.

Last, but not least was a Gold Award for our design of the Accident Compensation Website for Forbes Solicitors in the ‘Design/Illustration/Graphic Design’ category.

In response to the success in the Hermes Creative Awards, Jamie Watson, Pixel8’s Joint Managing Director said, “These awards are testament to the way that the clients trusted us to deliver creative and effective marketing communications that reflect their overarching values and vision for the future.”

Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Judges are industry professionals who look for companies and individuals whose talents exceeds a high standard of excellence and whose work serves as a benchmark for the industry. To see all Gold and Platinum Winners in 2011 please visit Hermes Creative Awards.

For more information about Pixel8 please visit www.Pixel8ltd.com or call us direct. From the USA dial 011 44 161 228 6489, in the UK call 0845 230 1336 or contact us by e-mail

Last week at Pixel8, we continued our global brand design consistency program for Hotel Indigo, the InterContinental Hotels Group (IHG) boutique brand. We created a range of new graphic designs and completed all the artwork for new food and drink menus for 13 hotels.

Food and drink menus express the personality of an organization. They’re an open invitation to examine brand imagery and are often the branding collateral that customers spend the most time looking at.

At the Pixel8 Design and Branding Agency, we knew that the Hotel Indigo menus had to be constant in their appeal to customers worldwide. We also had to encourage customer appreciation of the boutique hotels’ feel, whilst providing the consistency expected from a global brand.

So, Pixel8 created a portfolio of on brand imagery for 13 different hotels across the Americas and in the UK. We developed a range of creative images that reflect Hotel Indigos’ values, reiterating the local, neighborhood story and inspired service that lie at the core of the Hotel Indigo brand design refresh.

For more information watch our animated video of our Hotel Indigo brand development journal or contact Pixel8 today. From the USA dial 011 44 161 228 6489, in the UK call 0845 230 1336 or contact us by e-mail.

Also see our ‘Powered by Smart Pixels’ animation at www.Pixel8ltd.com