Pixel8 Design and Launch Email Campaigns for Vertex
The Pixel8 design and marketing agency in Manchester are pleased to be working with Vertex, which has over 8,000 employees in the USA, Canada, UK and India.
Vertex is a global Business Process Outsourcer (BPO), providing Customer Management and IT Outsourcing services to over 200 clients worldwide across many sectors. Vertex clients in the UK include bmibaby and The National Trust.
Vertex were interested in our email marketing design, broadcast and reporting services which allow design templates created from initial HTML emails, to be integrated into their CMS system. Future email marketing campaigns can then be authored by clients themselves, giving them full control over the content.
Pixel8 has recently broadcast two initial email marketing campaigns for Vertex.
The first campaign was for the Vertex V-Zine – an email sent to their Utilities client base in the USA and Canada. Designed with graphics to match Vertex corporate branding, the email displayed several snippets of news articles related to Vertex and the North American utilities sector; with links to the full news articles hosted on the Vertex website.
The second email campaign was a simple newsletter broadcasted to their UK client base, updating them with new, additional benefits of outsourcing. The aim of the email newsletter is to have a Vertex branded email which focuses on a specific news article, which can be sent out in-between the more comprehensive Vertex V-Zine.
Both of these email marketing campaigns were delivered using Pixel8’s email broadcasting system, which has design and spam testing features as well as a detailed analytics reporting system. This allows Vertex to analyse how many people have received the email, which links were clicked on, how many times and specifically who clicked on which links.
For more information about Vertex please visit Vertex.
Tags: advertising, Design, E-Marketing