How to Promote your Brand on Social Media
There are still businesses shying away from the usefulness of social media when it comes to raising their brand awareness online - but in the current market, this is something that businesses simply can’t afford to ignore.
Twitter reported in June that they have over 316 million monthly users, and anyone not making the most of this really are missing out - big time. Infact, we’d go as far to say that there are few better ways to get your brand into the hearts and minds of the nation than there is by heading online.
But fear not!
Here at pixel8, we know everything there is to know about social media and branding - and we thought we’d put together this little ‘how to’ guide to assist you and your business on your social media adventure.
Social media doesn’t have to be a battle, and it doesn’t have to be complicated either. So shed any worries you have and take a look below for the best tips we’ve uncovered when it comes to promoting your brand through these platforms.
Get personal with your social media accounts
It was Oxford University Research who once said: ‘People don’t share facts, they share emotions’, and if you remember anything from this post, we sincerely hope that it’s this.
You can have the best artwork in the world, and be bubbling with brand ideas and beliefs - but if you don’t get personal alongside all of this great work on the likes of social media, then you can’t expect your brand to spread like wildfire.
One such brand that has taken social media to a personal level is Oreo. This American delight of a biscuit was created by Nabisco, and if you head on over to their Twitter right now you’ll see numerous leading questions and interactions with their followers.
In particular, the likes of the following Tweets:
Oreo encourage their Twitter audience to interact with the brand and pose answers to their questions.
This not only directly involves the consumer, it also promotes the Oreo brand as one that cares about what its customers have to say about their products. And if there’s one thing we all have in common in a species, it’s that we like to think that what we have to say is important!
The exact same is true on any platform from Twitter, to Facebook, through to Instagram. If you get people interacting, they’re more likely to remember your business should they one day require your services.
Make sure your branding is on point
If you have a typical brand style, then you’ve got to make sure this design filters through to your social media channels too.
Let’s take one of the most iconic brands around, and probably one of the most used in examples in this situation - Coca-Cola.
What do you first think of when you think of this Cola flavoured beverage? You’re probably thinking about the iconic red label with white writing, right?
This is because Coca-Cola have developed their brand so much so that you always associate these colours with their business - and it’s this that must be consistent throughout your company’s social media platforms too.
There would be no point in Coca-Cola opting for a blue header on Facebook, and then also using their old logo because they’ve forgotten to update it.
To really have effective social media platforms, then you need to ensure that everything matches. You can’t afford to neglect your profiles on a stage that’s as big as the social media sphere because it looks unprofessional, and a little lazy!
So always remember to look the part, and keep it consistent across every single account your business has, too!
Don’t ignore the hashtag
In the above example from Oreo, you might have noticed the use of the hashtag #Wonderfilled. This is an example of the Oreo brand attempting to get their questions trending in Twitterland sphere in particular, and it’s also a way for them to track responses more easily.
Yet Oreo aren’t the only brand making the most of a hashtag when it comes to putting their business out there in the world of social media.
Every week, there tends to be some staple hashtags circulating Twitter in particular. We’re talking about the likes of #MondayMotivation, #tbt (which stands for Throwback Thursday), and #FridayFeeling.
As a business, getting involved with these trending hashtags is a great way to relate to your customers, and also the perfect way to raise brand awareness. Funny, quirky, and clever responses usually garner re-tweets too - which puts your message under the noses of a multitude of Tweeps and can only boost the profile of your business. So remember, don’t miss out on the humble hashtag. It really can help to raise awareness of your company’s Twitter profile, and in turn, your brand.
Social interactions are the icing on the cake
One of the most enjoyable things about social media is the immediacy of it all. You’ll likely know from personal experience how easy it is to send a quick message or leave a snappy comment on a status update or post.
If you’re a brand on social media then you can capitalise on this. For example, if a customer is dissatisfied with any part of your services and calls you out, you can respond quickly and turn this negative into a positive.
By responding in a positive manner and solving the problem, others may see the exchange and view your company as one that takes the time to listen to what their customers have to say. It also shows dedication to customers if you react fast to their wants and needs, too.
On top of this, it’s also beneficial to your brand if you interact with those who have positive things to say about your company. Answering compliments with a small thank you will not only draw others attention to the original compliment, it will also make your customers feel more valued.
Promoting your brand on social media
So there you have it, our ultimate social media brand promotion run down.
But as nice as all of this sounds, not every business has the time or resources to perform their social media marketing in-house - and that’s where we come in.
We’re able to take a social media account and turn it into a branding dream, and we’d love to do exactly that for your business.