How To Blog For Your Business - 10 Golden Rules
Blogging is one of those marketing buzzwords that’s flying around businesses across the world, but how do you make success of a blog that’s going to represent your business on the internet?
Well, there are a few golden rules to keep in mind.
We’ve gathered the best for you right here, so if you’re planning on launching a new blog for your business then you’re in the right place.
Think about your brand persona
When it comes to writing a blog you want to make sure that you stick to what people expect of your brand.
If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the same.
It’s getting this brand message across that’s incredibly important and will attract customers who are already aware of your brand to become more invested in your blog - as well as drawing in potential targets too.
Know your audience
If you don’t know your audience inside out, it’s going to be very hard to write content that appeals to them.
You need to know their interests and research what they already like. The best way to do this is to create a personality profile for your customer and from there you can figure out exactly who you’re targeting.
It’ll be much easier to write effective content once you figure this out - and if you're looking for a useful tool to figure out who your target audience is then why not check out this from You Gov?
The profile tool has been designed to really get to the heart of your customer and understand what their interests are.
Research your competition
Already know someone in your sector who has an effective blog?
One of the most productive things you can do is see what the competition are up to if you really want to make a success of your own content.
You can learn from their mistakes and successes when it comes to your own content - and then you can build upon what you learn to achieve blogging success!
Come up with titles that your audience will read and share
Once you know your audience and what they might be intrigued to read, you need to create content that they’re going to want to share.
Not only will people sharing your content raise the brand awareness of your company, it will also help you to figure out your most effective pieces of content in your whole strategy.
Shares also increase the click through rate to your website, which in turn may lead to more people buying your products/services.
Have a second pair of eyes proof anything before it goes out
There’s nothing worse than content littered with grammar and spelling mistakes.
It can be a huge turn off; how can you expect your reader to trust you if you can’t spell things right?
Not only this, but it will make your blog look unprofessional.
With this in mind, it's always best to ensure you have someone else cast an eye over your work before it goes live - just to be sure you haven't missed anything.
It can be hard to spot mistakes when you're so close to what you're writing, so even if you think it's perfect, get someone to check it anyway.
Keep your formatting consistent
It’s also important to make sure your content looks the part as well as being a great read.
This is because it will give your blog that professional and authoritative feel - and it’s these things that will encourage people to keep sharing and reading your blog.
If you keep changing your formatting it could turn people off, especially if they read your work a lot. So make sure you keep this in mind.
Think outside the box - new content types
When it comes to blogging, there isn’t just one way to do it.
There are in fact plenty of enticing ways to create content that your readers will really appreciate.
In fact, blogging isn’t just about writing. It’s also about videos, podcasts, and whatever else you like too.
Creating content isn’t limiting, it’s a whole world of creativity that’s sure to be fun to explore.
As long as you make it relevant and useful, your audience will love it all the same.
Reuse content to get the most out of it
If you’re working for a busy business you might be wondering how you’re supposed to find the time to blog once a week.
Well, you don’t always need to have something new to post. Reusing content in a new format is a great way to push out new content without needing to spend time writing and planning it.
Why not turn your most popular blog into a slideshow or infographic?
The visual element will certainly add to its appeal and you'll get people sharing and reading once more.
Show your authority
If you want to host a blog, you need to know your stuff.
This means your writing needs to be factual and correct - and if you need a little more assistance with your writing then be sure to do your research before you go live with it.
Another great way to show authority is to use statistics and quotes to back up your points. If you have hard statistics behind the points you're making, then your audience will be more inclined to accept your authority on the matter.
Promote your content
There really is no point putting content together and then not taking the time to push it out into the big wide world.
Promoting your content is an excellent way to get the word out there about your blog and business and direct traffic back to your website - and an incredibly effective way to do this is via social media.
These platforms are free, unless you choose to pay to promote your content with money, and are a great way to generate followers and get people clicking through to, and sharing, your content.
Pixel8 and blogging
Fancy a blog for your business but don’t have the time to manage and make a success of it? Why not see what we can do for your here at pixel8? We have an excellent marketing team who will be more than happy to assist with the aid of creating content as well as promoting it on social media.
To find out more, fill in our contact form and someone will call you back shortly. You can also explore our previous clients to see the types of marketing and branding work we’ve been involved with to get a taster of what we can do.
Like this article? Why not take a look at our social media eBook for some more excellent digital marketing tips!
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