The Guide To Managing Marketing Assets Effectively For Any Fast-Growing Business
The bigger your business grows the more assets you’re going to find yourself faced with, it's a natural occurrence for businesses around the world.
From photography through to logos, marketing assets are vital for any marketing team to create marketing and branding materials to do their job effectively - but how are you supposed to manage them all?
And we’re about to let you in on it.
So sit back and wave goodbye to chaotic management of your marketing collateral.
Storeit - Digital Asset Management
Storeit? What’s Storeit, you may be wondering?
Well, Storeit is the final piece in your asset creation jigsaw that will help you manage your marketing assets effectively for good.
Got your attention? Great, because we’re about to explain everything you need to know about Storeit and how it could revolutionise your business.
As you can see from the title, Storeit is a digital asset management system. A digital asset is another word for a digital file, and Storeit is all about managing these files for the better.
How Does A Digital Asset Management System Work?
Digital asset management, also known as DAM, is a platform that allows you to store and organise all your digital assets. Especially effective for marketing teams, a DAM system will ensure you have the digital assets you need to do your job effectively at the click of a mouse.
All those marketing assets you use on a daily basis can be stored on the system online, so that when you need them you can find them no matter where you are on this exciting planet.
But a DAM system has many more benefits than this, and we’re about to let you a few more details!
The Benefits of Digital Asset Management
We could write a whole blog on this, and we have done over at Brandit Global, but that’s because there’s simply so many benefits of adopting a DAM for your marketing team. Below, we’ll outline how our DAM system Storeit could really unleash a new lease of life across your marketing team.
We assure you, you won’t look back.
With a DAM system, all you need to do is bulk upload your files (which, may we add, is incredibly fast with Storeit!) and from there you can rest assured they’re safely stored online.
When it comes to searching for your files, it’s quick and simple to do with Storeit. This is because upon uploading them, you are presented with the option to tag them with keywords.
This means all you need to do is type in a relevant keyword when you’re searching for your file again later one. Simple!
If you’re looking for a storage system that’ll enable you to share files easily too, then Storeit is the one for you!
If you want to share with someone who doesn’t have Storeit themselves, all you need to do is drag and drop the right images or files into a lightbox and then enter their email. If they have Storeit themselves, it’s even easier. All they need to do is press send and it’ll appear on their colleague’s Storeit dashboard!
With Storeit, you can save all sorts of files from photographs through to videos, and you can also choose how much storage you need to be sure you never run out.
It’s this flexibility that makes Storeit a fantastic choice for marketing teams everywhere.
Have some marketing files you’d like some people to access but not others? You can control who can see which files with a DAM system.
So if you have a marketing team in LA and one in New York, but only want them to see certain files at each office - you can organise that.
As well as ensuring that certain team members can only see their required files, you can also make it so that only up to date marketing assets are available. This will assist with branding and marketing consistency, whilst also helping to reduce printing and publishing errors, although if you want an even better solution to this we recommend you take a look at our web to print platform Brandit, too.
If you think this software could be beneficial to your marketing team, take a look at the below video to see it in action.
DAM Software & Your Marketing Department
For more digital asset management information be sure to visit our sister website.
At Brandit Global, we live to make marketing and branding manager’s lives easier. Be sure to download the free eBrochure here if you’d like to find out more!
You can also call us at the usual number on 0161 228 6489.