This past week has been a whirlwind of new insights into the world of digital marketing - from the good, the bad, to the downright surprising.We’ve seen some revelations about how marketers feel about their efforts to communicate with audiences. And the key concerns that impact whether or not a consumer trusts a brand - including the consequences of what happens when they don’t.
According to TechCrunch, Instagram is the social network that is growing at record breaking speeds. With over 300 million users, half of whom joined over last year, it’s too big to ignore. Brands – its time to join the Instagram party.
A current topical story relates to Facebook experimenting with how social media can affect user’s moods. Over the course of one week in January 2012 they manipulated 700,000 user’s feeds; for some they reduced the amount of negative pots that they saw when scrolling through their news feeds and for others they reduced the amount of positive posts user’s would see.
Award winning Manchester agency, Pixel8 has been chosen by BBC Motion Gallery to create social media campaigns to help promote its extensive catalogue of motion image content.BBC Motion Gallery, part of BBC Worldwide, the commercial arm of the BBC, offers customers in the creative industries access to the most comprehensive collection of unique motion imagery in the world, spanning natural history, sport, news and more.
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