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Sep 23, 2016
Top 5 Christmas Digital Marketing Campaigns
Christmas is one of the most magical times of the year, and what better way for marketers to embrace this magic than running a festive themed social media campaign to drive revenue and boost brand awareness.Just last year, John Lewis spent £7 million pounds on their ‘Man on the Moon’ Christmas advertising campaign - an impressive figure which resulted in total sales across the group rising 4.1% to £1.81 billion over 6 weeks.
Jan 29, 2016
Five Digital Trends and Statistics We've Discovered This Week
Digital marketing can sometimes feel like a wild, restless animal.Just when you discover one trend or stat and start following it like a sacred, religious text - another pops up!
Jan 21, 2016
How to Leverage Experiential Marketing through Social Media
Nobody likes a "flat" brand.And by flat, we mean 2D, personality-free, dull-tastic – basically, the most un-engaging and yawn inducing brand you could think of. Brands are taking over our online space now, and with this, the immediate need to connect with their audience has developed. And you guessed it; this has fed through into marketing too.
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