It’s a digital world.According to the Digital Stats blog, ‘Advertisers spent a record £8.61 billion on UK digital advertising in 2015’ - and that’s just one small arm of the digital transformation businesses are tackling globally.
When it comes to promoting your leisure brand, there are many ways to do it. Everyone’s going digital, and this is because it’s an incredibly useful way to reach your target audience as quickly and as effectively as possible.
Content marketing is an intense practice, and it’s one of those areas that travel and leisure marketers need to keep abreast of constantly.But why is this?Well, there are a few key reasons why leisure companies should be making the most of content marketing strategies, so let us explain why.
Here at pixel8, we love a good social advertising campaign.Not only does it show the power of social media in the modern world of advertising - they also wield quantifiable results for our clients, proving the ROI on social media activity.
Nobody likes a "flat" brand.And by flat, we mean 2D, personality-free, dull-tastic – basically, the most un-engaging and yawn inducing brand you could think of. Brands are taking over our online space now, and with this, the immediate need to connect with their audience has developed. And you guessed it; this has fed through into marketing too.
Christmas advertising fever grips the nation’s retailers each and every year - and there’s little surprise this always happens.With people more willing to splash out on expensive presents and items for the big day, it becomes a competition over who can win the loyalty of the customers spending the most.
2015 has certainly been an interesting year for digital marketing - and right at the beginning of the year a variety of industry experts had something to say about what we could expect from in the sector during 2015.But how much of that has come true?
Social media is a fantastic way to raise the brand awareness of your company, and businesses across the globe are certainly making the most of it!But are your social accounts actually performing the best they can?
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