Hilton Hotels approached pixel8 with an urgent requirement to run a Christmas gift vouchers promotion in the run-up to Christmas 2016. Pixel8 devised the 'Make Memories with Hilton' campaign which was targeted at gift-givers via Facebook and Instagram advertising. The promotion secured purchases of the vouchers across numerous Hilton UK locations and drove over 2 million campaign impressions. Discover more about the campaign in the case study below.
This past week has been a whirlwind of new insights into the world of digital marketing - from the good, the bad, to the downright surprising.We’ve seen some revelations about how marketers feel about their efforts to communicate with audiences. And the key concerns that impact whether or not a consumer trusts a brand - including the consequences of what happens when they don’t.
No great content marketing strategy was born overnight.It takes time, resillience, and lots of trial and error. It is a true labour of love.But what if that love turns into (not so) quiet resentment? Is content marketing giving you sleepless nights, and not in good way?
Let me take a wild guess. If you spend hours planning, writing, and promoting your content marketing, you’ve probably forgotten - at one point or another - that your blogs are supposed to work for you, not against you.
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