What is branding? Branding can do several useful things, all of which help to ensure the success of the product or service. In essence, a good brand aims to fulfil the following hallmarks:Reinforcement of a good reputationEncourage customer loyaltyAssure qualityConvey a perception of greater worthBring about a sense of affirmationBrand reputations are often synonymous with how they reside in the customer's mind.
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